What is Junction 37?
Junction 37 is a fresh, forward-thinking media agency built for the future. Born out of media expertise, it’s a full-service performance agency delivering billion-dollar thinking for million-dollar brands that truly care about people and the planet. This isn’t your typical agency. Junction 37 dares to be different, championing purpose-driven brands while amplifying technology, ideas, and media strategies that actually perform. They don’t just stop at media—they partner with creatives for production execution, working collaboratively and effectively as a team. Plus, they celebrate the drive to learn more and do more, all while focusing on socially conscious, sustainably minded, and ethical companies. As a certified B Corp, Junction 37 uses business media and marketing services as a force for good.
Main Benefits of Working with Junction 37
Here’s what makes Junction 37 stand out:
- B-Corp certified with a strong commitment to sustainability and ethics
- Full-service media planning and activation across digital, video, CTV, audio, OOH, print, e-commerce, influencer, and PR
- Hands-on, human-driven reporting with realtime dashboards and continuous data tracking
- Comprehensive e-commerce support including PPC campaigns, product positioning, and category exploration
- Robust SEO, SEM, and AEO strategies to boost visibility, including optimizing for AI-generated answers and large language models (LLM)
- Creative content ideation, creation, and execution with strong copywriting and ad management
- Social media expertise covering paid ads, influencer marketing, community management, and organic amplification
- Advanced measurement and attribution tools like market mix modeling, multi-touch attribution, brand health tracking, and A/B testing
- Cutting-edge marketing technology stack including DMP, DCO, CDP, email, and SMS platforms
Strategy and Media Expertise
Junction 37’s approach to strategy is rooted in deep market and audience research and analysis. They map out the entire consumer journey funnel, ensuring every touchpoint is optimized for engagement. Brand planning and market positioning are handled with precision, setting the stage for impactful campaigns. On the media front, they cover everything from paid media planning and activation to digital, video, connected TV (CTV), audio, out-of-home (OOH), print, and more. Their audience plans are backed by rigorous research and segmentation, and they pride themselves on hands-on, real-time reporting that keeps clients in the loop every step of the way.
E-Commerce and Content Creation
When it comes to e-commerce, Junction 37 designs and executes tailored plans that support product positioning and category exploration. Their PPC campaigns are optimized continuously to hit the right targets with the best tactics and placements. Content-wise, they’re all about ideation, creation, and execution—managing creative assets and crafting compelling copy and ads that resonate. This blend of strategy and creativity ensures that brands don’t just get seen—they get remembered.
Social, SEO, and Email Marketing
Social media is a powerhouse channel for Junction 37. They create and activate paid social ads, develop social campaign strategies, and amplify influencer marketing efforts both organically and through paid channels. Community management rounds out their social offerings, keeping audiences engaged and connected. Their SEO, SEM, and AEO services include search ad copywriting, PPC campaigns, website audits, keyword research, and strategies to boost visibility in AI-generated answers and LLMs. Email marketing and affiliate programs are also in their toolkit, with strategies for branding, automation, CRM, and partner recruitment that keep the conversation going and conversions flowing.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 17: Partnerships for the Goals
Culture and Mission Driving Junction 37
Junction 37 was launched in 2016 with a clear mission: to do good while making clients money. Founder Chris Pyne saw a gap in the industry and created a new kind of media agency—one that fosters positive relationships between brands and agencies and supports meaningful, transparent work. Operating out of New York City’s heart and Miami’s Wynwood arts district, the agency empowers its team to work and thrive nationwide. Their culture is built on doing the right thing, being people-powered, caring more, and never giving up. They challenge outdated systems that benefit only agencies and media owners, helping clients navigate new advertising and media solutions with honesty, speed, and flexibility. In short, Junction 37 makes partners the most sophisticated, feared, and revered marketers in their industries—without the usual agency drama.
