What is Thinkshift Communications?
Thinkshift Communications is a standout player in the world of impact PR, specializing in boosting brands that tackle social and environmental challenges head-on. Founded officially in 2008 and taking flight in 2009, this California-based benefit corporation and Certified B Corporation has carved a niche by working exclusively with impact-driven businesses and nonprofits. Their clients? They’re the game-changers—those with fresh approaches to climate tech, sustainability, justice, and equity. Thinkshift’s approach is all about crafting compelling brand stories, sharp messaging, and thought leadership that resonates deeply with target audiences.
Main Benefits of Thinkshift Communications
Thinkshift offers a powerful suite of services designed to elevate impact brands to new heights. Here’s a quick snapshot of what they bring to the table:
- Over a decade of experience in impact PR tailored for climate tech and advocacy nonprofits
- ETHOS Framework—a research-based strategy aligning business goals with media opportunities
- Expert thought leadership development, including expert source positioning and speaking topics
- Media relations that connect stories with both niche and mainstream journalists
- Messaging that simplifies complex ideas, making them accessible and memorable
- Certified B Corp status, reflecting rigorous social and environmental standards
- A proven track record with award-winning recognition, including Real Leaders and Inc. Best in Business
Strategy That Sets Thinkshift Apart
At the heart of Thinkshift’s approach lies the ETHOS Framework—a research-driven strategy crafted to support business goals while maximizing media opportunities. This isn’t just PR fluff; it’s a carefully designed system that helps clients build their brand as true impact leaders. By focusing on what makes each client unique, Thinkshift ensures that messaging and storytelling hit the mark every time. It’s about creating narratives that don’t just inform but inspire action and change.
Thought Leadership and Media Relations
Thinkshift knows that great stories start with great leaders. They work closely with client leaders to develop expert positioning that turns them into go-to sources on hot-button topics. Whether it’s crafting compelling articles or preparing for speaking engagements, Thinkshift helps leaders shine. On the media front, they’re masters at finding that sweet spot where a client’s story meets journalists’ interests—whether in niche outlets or mainstream media. This dual focus ensures stories get the attention they deserve.
Crafting Messaging and Brand Story
Complex ideas? No problem. Thinkshift specializes in translating intricate concepts into clear, relatable messages that resonate with audiences. Their storytelling approach crystallizes a brand’s value, making it easy for people to understand and connect with the mission. This skill is especially crucial in sectors like cleantech and sustainability, where technical jargon can often get in the way of meaningful communication. Thinkshift breaks down those barriers, making impact stories accessible and engaging.
Thinkshift’s Impact on Sustainable Development Goals (SDGs)
- SDG 7: Affordable and Clean Energy
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 11: Sustainable Cities and Communities
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 16: Peace, Justice, and Strong Institutions
The Story Behind Thinkshift
The Thinkshift story is classic—born over cocktails, sketched out on a napkin. From its early days, the company committed to more than just business success. Becoming a B Corp in 2010 was a clear signal of their dedication to social and environmental performance. By 2013, Thinkshift went all-in, choosing to work solely with clients who put impact at the core of their mission. Their success comes from blending thought leadership, strategic partnerships, and a knack for making complex solutions relatable—helping clients become leaders in their fields, one story at a time.
