What The Collective Is All About
The Collective kicked off in New Zealand, dreamed up by two sharp entrepreneurial chefs, Angus Allan and Ofer Shenhav. Their mission? Simple really — craft an extraordinary yoghurt with a taste that’s just unbeatable. And honestly, it was too good to keep under wraps, so they geared up and brought the magic to the UK. It all began in NZ, but soon Asia got a taste too. These two well-travelled blokes, already with a couple of successful businesses under their belts, weren’t daunted by the hard yards ahead. Their determination was the fuel, passion the key, and their skill and tenacity delivered the answer: a yoghurt that quickly became a sensation.
Main Benefits and Key Facts
Here’s the lowdown on what makes The Collective stand out:
- Within just 10 months of launching, it became New Zealand’s best-selling gourmet yoghurt.
- Started in NZ, now stocked in fridges across the UK and Asia.
- Founded by two entrepreneurial chefs with a passion for quality and taste.
- Certified B Corp business, committed to doing right by people, product, and planet.
- Boasts a B Corp score of 104.5 — pretty impressive in the food products industry.
- Main keywords associated: yoghurts, dairy, the collective.
The Journey from New Zealand to the UK
It wasn’t all smooth sailing, though. Bringing The Collective to the UK proved to be darn hard work. But Angus and Ofer didn’t shy away from the challenge. They teamed up with Amelia Harvey and the late Mike Hodgson — two savvy Brits who really knew their way around the UK food scene. Together, they cracked the code, making sure The Collective could be enjoyed far beyond its Kiwi roots. It’s a story of grit, collaboration, and a shared vision to spread something truly special.
The Passion Behind The Collective
What really drives this project is the passion of its founders. Angus and Ofer’s sheer determination to achieve the unthinkable kept the wheels turning. They weren’t just after making any yoghurt — they wanted to create something extraordinary. Their love for food, combined with their entrepreneurial spirit, pushed them to perfect the recipe and build a brand that resonates with people worldwide. It’s that passion that’s helped The Collective become more than just a product — it’s a movement.
Global Reach and Community Support
Kiwis caught on fast, and the yoghurt quickly found new homes across the land. But the story didn’t stop there. Realizing the world deserved a taste, The Collective expanded beyond New Zealand. Now, it’s sitting in fridges across the globe, thanks to the people who’ve shared the vision and helped make it a ‘happening thing’ in homes everywhere. No bull! This global community support has been a huge part of the brand’s success and ongoing growth.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 2: Zero Hunger — promoting nutritious food options.
- SDG 3: Good Health and Well-being — offering wholesome, quality dairy products.
- SDG 8: Decent Work and Economic Growth — creating jobs and supporting local economies.
- SDG 12: Responsible Consumption and Production — committed to sustainable practices.
- SDG 13: Climate Action — certified B Corp status reflects dedication to environmental responsibility.
Commitment to Doing the Right Thing
What’s more, The Collective is over the moon to be a certified B Corp business. This means they’re continually striving to do right by people, product, and the planet. It’s not just about making great yoghurt — it’s about making a positive impact. From sourcing ingredients responsibly to ethical business practices, The Collective is setting a standard in the dairy industry that’s as inspiring as its taste. It’s a brand that truly walks the talk.
