What is HRA Global?
HRA Global is a unique consultancy dedicated exclusively to the food and drink sector. With over fourteen years of experience, it operates at the intersection of market insights, strategic consulting, and commercial solutions. This consultancy brings a 360-degree understanding of the entire supply chain—from farm inputs and growers all the way to store shelves and into consumers’ hands. Their expertise is deeply rooted in real-world FMCG knowledge, making them a trusted partner for brands looking to navigate complex challenges and unlock growth opportunities.
Main Benefits of Partnering with HRA Global
Choosing HRA Global means tapping into a wealth of industry-specific expertise and actionable strategies. Here are some key highlights:
- Over 14 years of focused experience in FMCG consultancy and market research
- A B Corp certification with a strong commitment to people, profit, and planet
- Proven track record in delivering tangible results through strategic consulting
- Access to a vast expert network spanning producers, manufacturers, suppliers, and retailers
- Tailored commercial solutions designed to identify and activate growth markets
- Deep insights into sustainability and ethical product development
- Confidential and discreet commercial due diligence for mergers and acquisitions
Strategic Consulting Tailored for FMCG
HRA Global’s strategic consulting service is all about unlocking and unleashing growth. Big decisions shape companies, careers, and markets—and they’re often the toughest calls to get right. Clients turn to HRA Global for their most complicated and confidential projects because this consultancy offers agility and flexibility that top-tier management consultants often lack. Their approach is always tailored, drawing on decades of experience specifically within the food and drink industry. Plus, their finger is firmly on the pulse of the FMCG world, ensuring clients benefit from the latest trends and insights.
Market Insights That Drive Action
Data alone doesn’t cut it—HRA Global transforms market research into actionable solutions. They dive deep into analysis and research to help clients truly understand their market, category, and consumer. This isn’t just about numbers; it’s about translating those numbers into practical recommendations that keep brands relevant and competitive. Whether it’s identifying white space or teasing out category nuances, their insights empower clients to focus on the most promising opportunities and develop clear roadmaps for success.
Commercial Solutions for Growth Activation
Growth doesn’t happen by accident. HRA Global’s commercial solutions are built around a structured two-phase approach: first, identifying the most promising markets, then developing tailored strategies to activate growth. This ensures resources are invested where they’ll have the greatest impact. From gaining distribution to growing volume and value sales, their in-house category management tools and expertise help brands sharpen their range and maximize opportunities. It’s a practical, hands-on approach that delivers real-world results.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 2: Zero Hunger – Supporting sustainable food production and supply chains
- SDG 8: Decent Work and Economic Growth – Promoting ethical business practices and growth in the food and drink sector
- SDG 12: Responsible Consumption and Production – Helping brands develop sustainable and ethical products
- SDG 13: Climate Action – Assisting companies in meeting environmental demands of shoppers and retailers
- SDG 17: Partnerships for the Goals – Building productive partnerships across the global supply chain
Driving Ethical and Sustainable Innovation
HRA Global doesn’t just talk about sustainability—they live it. As a certified B Corp, they bring practical, real-world experience to help companies meet the rising environmental and ethical expectations of consumers and retailers alike. Their proven process for developing ethical and sustainable products ensures that innovation isn’t just future-proof but also aligned with the values of today’s shoppers. This commitment to doing business right helps brands adapt and thrive in a rapidly changing marketplace.
