What is Woolcool® Insulated Packaging?
Woolcool® insulated packaging solutions for food are naturally sustainable, crafted from 100% pure wool. Trusted across the food sector, these solutions consistently deliver perishable goods in perfect condition—whether chilled, frozen, ambient, or even hot food. Woolcool® pioneered the sustainable packaging revolution over two decades ago, creating the original sustainable insulated packaging solution. Designed and manufactured in the UK, their flexible processes cater to every size of demand, supplying both domestically and overseas.
Main Benefits of Woolcool® Packaging
Woolcool® insulation offers a range of impressive benefits, making it a standout choice for sustainable packaging:
- Uses a special 100% wool blend, free from additives like borate or polyester.
- Fleeces are washed and scoured under strict PPC regulations, ISO14001, and ISO9001 standards.
- Sealed in breathable film, allowing wool fibres to absorb humidity and condensation smartly.
- Cushions food snugly to prevent damage without needing extra void packaging.
- Proven to keep food at fridge temperatures for 24 hours or more, and works great for frozen produce.
- Flexible and durable enough to be reused up to 10 times by some customers.
- Certified compostable and biodegradable, releasing valuable nitrates back into the soil.
- Significantly reduces Packaging Waste obligations compared to conventional materials.
- Prevented the equivalent weight of 21 blue whales and 525 Asian elephants of polystyrene from landfill last year.
The Natural and Sustainable Approach
Staying true to its mantra of using natural materials to change the world, Woolcool® sources and processes wool specifically for its packaging. Unlike other wool insulation types, it contains no harmful additives. The fleeces undergo environmentally friendly washing and scouring without extreme temperatures or toxic chemicals. This commitment ensures the insulation remains as sustainable as possible, even as a single-use product. Plus, its durability means it’s reusable, helping businesses with both their CSR goals and cash flow.
Innovative Packaging That Performs
Woolcool® insulation isn’t just about being green—it’s about performance too. The breathable film wrapping allows the wool fibres to manage humidity and condensation effectively, keeping food fresh and intact during transit. Whether it’s chilled, frozen, or ambient, Woolcool® has a solution that works. And if warmer packaging is needed? Their team is ready to discuss tailored options. This innovative approach means there’s no need to compromise between sustainability and functionality.
Supporting Corporate Social Responsibility
Woolcool®’s sustainable credentials contribute significantly to customers’ Corporate Social Responsibility (CSR) and Sustainable Development Goals (SDGs). By choosing Woolcool®, businesses not only reduce their environmental footprint but also align with global sustainability efforts. The packaging helps companies and consumers reduce, reuse, and recycle, following government guidelines and WRAP (Waste & Resource Action Programme) standards. The wool insulation’s compostable nature means it can return nutrients to the soil, closing the loop on waste.
Project Impact: Sustainable Development Goals (SDGs) Linked to Woolcool®
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 14: Life Below Water (reducing plastic pollution)
- SDG 15: Life on Land (promoting sustainable land use)
- SDG 9: Industry, Innovation, and Infrastructure (innovative packaging solutions)
- SDG 17: Partnerships for the Goals (collaborating across sectors)
Traceability and Quality Assurance
Woolcool® uses fully traceable materials and processes, all ISO certified to guarantee a consistent, clean, and high-quality supply. This transparency ensures that every product meets rigorous standards, reinforcing Woolcool®’s position as a pioneer in sustainable packaging innovation. With a B Corp score of 95.9, Woolcool® stands as a family-driven business committed to pushing the boundaries of what sustainable packaging can achieve—without ever compromising on performance or environmental responsibility.





















