Discovering Curius: A Bold New Venture
Curius is not just another company—it’s a fresh, dynamic force in the world of FMCG and luxury brands. With a team boasting over 50 years of combined experience, these folks have worked with giants like Kering, L’Oreal, Diageo, Pernod Ricard, and Red Bull. Their expertise spans various categories and regions worldwide, making Curius a powerhouse ready to shake things up. The company’s mission? To create brands that stand out, push boundaries, and deliver top-notch performance. And guess what? They’ve just launched their first unique brand in the market, setting the stage for more exciting ventures ahead.
Main Benefits and Key Highlights of Curius
Here’s a quick snapshot of what makes Curius tick:
- Over 50 years of combined industry experience among the founding team
- Leadership with backgrounds at global leaders like Kering, L’Oreal, and Red Bull
- Focus on FMCG and luxury brand development across multiple regions
- Launch of innovative brands that challenge the status quo
- Headquartered in Zürich, Switzerland, with a global outlook
Meet the Visionaries Behind Curius
The driving force behind Curius is a trio of seasoned professionals. Alexander Curiger, the Founder & CEO, brings visionary leadership and a knack for innovation. Mats Olsson, Co-Founder & COO, ensures smooth operations and strategic execution. Then there’s Juan Carlos Maroto Jara, Co-Founder & CMO, who crafts compelling marketing narratives that resonate. Together, they blend their diverse expertise to create brands that don’t just exist—they thrive.
Exploring the Brands: MATCH, KABUKI, and VETA
Curius is home to three standout brands, each with its own unique vibe. MATCH TONIC WATER offers a refreshing twist in the beverage space. KABUKI brings bold flavors and a distinct personality. VETA rounds out the trio with its own innovative approach. These brands embody Curius’s commitment to pushing boundaries and delivering products that truly perform in the market. It’s about more than just products—it’s about creating experiences that connect.
The Team’s Global Footprint and Expertise
With decades of experience working across continents and categories, the Curius team understands what it takes to build brands that resonate globally. Their backgrounds include stints at some of the world’s most respected companies, giving them insights into diverse markets and consumer behaviors. This global perspective fuels their ability to innovate and adapt, ensuring their brands stay relevant and competitive no matter where they land.
Curius and Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure – driving innovation in brand creation
- SDG 12: Responsible Consumption and Production – focusing on sustainable product development
- SDG 8: Decent Work and Economic Growth – fostering growth through new market opportunities
- SDG 17: Partnerships for the Goals – leveraging global experience and networks
Connecting with Curius
Based in the heart of Zürich, Switzerland, Curius is more than just a brand incubator—it’s a hub for creativity and innovation. The company maintains an active presence on LinkedIn, sharing insights and updates that keep followers in the loop. Whether you’re curious about their latest projects or want to learn more about their journey, Curius offers a transparent window into their world. It’s clear that this is just the beginning of something exciting.
