What is the GoodDog Project?
GoodDog is not your typical marketing outfit. It’s the world’s only thinking-and-doing-brand-fixer-marketing-consigliere-story-assassin-growth-engineer. Yeah, that’s a mouthful… but it’s real because they made it real. At its core, GoodDog believes storytelling isn’t just fluff—it’s a powerful growth driver. This project dives deep into using storytelling to build strategies that actually work, weaving narratives through every part of a business so all teams are literally singing from the same hymnal. From branding to campaign creation, GoodDog’s approach is about making stories that stick and grow.
Main Benefits of the GoodDog Approach
Here’s why GoodDog stands out, laid out in key points:
- 25 years of senior-level experience inside and alongside integrated agencies and soulful brands of all sizes
- Certified B Corp status with a strong B Corp score of 85.5, showing commitment to business that cares
- Expertise in brand strategy, mission, hierarchy, messaging, marketing, branding, creative, and campaign development
- Ability to build employment brands that attract and retain talent
- Crafting stories that resonate with current consumers and find new ones
- Shaping innovation roadmaps and partnership strategies through storytelling
- Supporting capital raising and exit stories with compelling narratives
Storytelling as a Growth Driver
Storytelling isn’t just a buzzword here—it’s the engine that drives growth. GoodDog uses storytelling to build a strategy and plan that’s not just about marketing but about aligning every function in a business. When every part of the company understands and shares the same story, it creates harmony and momentum. This isn’t about one-off campaigns; it’s about embedding story into the DNA of the business, making it a tool for everything from category management to innovation.
Building a Unified Business Voice
One of the standout elements of the GoodDog project is how it weaves storytelling through the entire business. Imagine all departments—from sales to product development—singing from the same hymnal. This alignment ensures that messaging is consistent, clear, and powerful. It helps build a strong employment brand, too, making the company attractive to talent who want to be part of something authentic and meaningful.
Driving Market and Consumer Connections
GoodDog’s storytelling approach doesn’t stop internally. It’s designed to tell the brand’s story to current consumers and, importantly, to find new ones. By crafting narratives that resonate, the project helps brands connect on a deeper level with their audience. This connection fuels growth, builds loyalty, and opens doors to new market opportunities. Plus, it supports category management stories that position brands uniquely in competitive landscapes.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – fostering growth through strategic storytelling and brand development
- SDG 9: Industry, Innovation, and Infrastructure – shaping innovation roadmaps and partnership strategies
- SDG 12: Responsible Consumption and Production – promoting authentic and sustainable brand practices
- SDG 17: Partnerships for the Goals – building collaboration through compelling partnership narratives
Why Being a Certified B Corp Matters
GoodDog’s certified B Corp status isn’t just a badge; it’s a statement. It shows a commitment to building a business that genuinely gives a damn. This means balancing profit with purpose, and making sure that growth is responsible and soulful. The B Corp score of 85.5 reflects this dedication, positioning GoodDog as a leader in ethical marketing and brand strategy. It’s about doing well by doing good, and that’s a story worth telling.
