What is Ruebik?
Hello, meet Ruebik — an inclusion-first talent attraction agency and DEI consultancy on a mission to be a force for good. Proudly B Corp certified, Ruebik is all about democratising opportunity for everyone. Their goal? To change the profile of decision makers and creatively transform organisations from the inside out. How? By opening doors to a broader range of exceptional talent and leading breakthrough programmes that give these talents room to breathe in an all-inclusive environment.
Main Benefits of Ruebik’s Approach
Ruebik’s approach isn’t just talk — it’s backed by real results:
- Winner of the Black Talent Rising Star award
- Client retention programmes boasting a 90% referral rate
- Full-service firm that attracts, retains, and nurtures exceptional talent
- Focus on culture add, not just culture fit — no excellent candidate overlooked
- Certified B Corporation status, reflecting accountability to a more inclusive economy
Breaking Down Barriers in Talent Recruitment
Ruebik doesn’t just fill job briefs. They help organisations better reflect their customers and communities by breaking down barriers that often hold back diverse talent. Their diverse team brings lived and career experiences that open access to underrepresented candidates. This means organisations get a wider, richer talent pool — and the chance to drive performance excellence by leveraging diversity as a catalyst for growth.
Why Diversity and Inclusion Matter
Diversity isn’t just a buzzword here. It’s the core of Ruebik’s mission. By focusing on inclusion, they create environments where exceptional talent can thrive. This isn’t about ticking boxes; it’s about transforming organisations from the inside out. When decision makers reflect the diversity of the communities they serve, innovation and creativity flourish — and that’s good for everyone.
The Power of Being a Certified B Corporation
Ruebik’s B Corp certification is more than a badge — it’s a commitment. Certified B Corporations lead a global movement to redefine success in business. This stamp of approval means Ruebik holds itself accountable to driving a more inclusive economy and workforce. It’s a proud part of their identity and a promise to clients and candidates alike.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 5: Gender Equality — promoting equal opportunities for all genders
- SDG 8: Decent Work and Economic Growth — fostering inclusive and sustainable economic growth
- SDG 10: Reduced Inequalities — breaking down barriers to opportunity
- SDG 16: Peace, Justice, and Strong Institutions — encouraging transparent and accountable organisations
Ruebik’s People-First Philosophy
At the heart of Ruebik is a people-first mindset. They take the time to understand the unique challenges and ambitions of each organisation they work with. Whether it’s hiring, pipelining, mentoring, or transforming, Ruebik offers honest, candid advice with an open, transparent, and collaborative style. Founded by award-winning inclusion champion Christina Brooks, the firm is known for being an honest but unwavering partner — ready to challenge the status quo and drive a fresh way of thinking.
