What is Masjien?
Masjien is an agency that sits right at the crossroads of fashion, sustainability, and technology. It’s not your typical agency — it’s all about shaking up the fashion world by challenging the usual ways of doing things. With a sharp focus on sustainability and tech, Masjien believes in creating a powerful synergy that takes fashion to a whole new level. Their work goes beyond just consultancy or project management; it’s about sparking conversations and educating both businesses and consumers on what the future of fashion really looks like. From immersive masterclasses to interactive virtual fashion experiences, Masjien uses a variety of formats to share knowledge and inspire change. Oh, and they even have a children’s book to get the younger generation thinking about sustainable fashion early on. Pretty cool, right?
Main Benefits and Key Figures
Masjien brings a lot to the table, and here are some standout facts and figures that show why:
- Jasmien Wynants, awarded Sustainability Professional of the Year in 2023, is the driving force behind Masjien’s sustainability efforts.
- Jasmien has been working on sustainability and circularity in fashion since 2014, with experience at Flanders Fashion Institute and Flanders DC.
- She developed the Close The Loop program and the MoMu Antwerp fashion tour focused on sustainability.
- Ann Claes, the technology expert, has over 20 years of experience in fashion as an international business developer and senior advisor.
- Ann co-founded the digital fashion network MUTANI and the WEB32 movement, which focuses on web3 and the metaverse.
- Both have worked together for over seven years, combining their passions and expertise to create something truly unique.
Meet the Sustainability Expert: Jasmien Wynants
Jasmien is all about making a difference, one step at a time. She’s been deeply involved in sustainability and circularity in fashion for nearly a decade, working with top institutions and brands. Her background is impressive — with Masters degrees in Environmental Sciences, Communication Sciences, and Management. She’s not just about theory either; she’s hands-on, freelancing as a Sustainability Manager for Belgian fashion brand Xandres and co-authoring a children’s book called “Do pants grow on trees?” which introduces kids to sustainable fashion in a fun way. Jasmien’s motto? “We can make a change, one step at a time.” And that’s exactly the vibe she brings to Masjien.
Technology and Innovation with Ann Claes
Ann is the techno-optimist of the duo, always looking to connect people and ideas so that the whole becomes greater than the sum of its parts. With over 20 years in the fashion industry, she’s held roles from sales director to senior advisor at some of the biggest names. Ann co-founded MUTANI, a digital fashion network, and WEB32, a visionary web3 and metaverse movement that hosts an annual conference. She’s also deeply involved in various boards and advisory roles, including circular sunglasses brand Yuma Labs. Ann’s motto? “Make the network work.” And she lives by it, building bridges between fashion and cutting-edge technology.
What Makes Masjien Unique?
It’s not just the expertise or the impressive resumes — it’s the chemistry between Jasmien and Ann. They’ve worked together for over seven years at Flanders DC, advising and inspiring everyone from startups to large SMEs. And yes, they share a passion for red wine and croquettes “from the wall” — a little fun that keeps things real. They dream big, no limits, but also know how to get things done. Whether it’s a brand with sustainability in its DNA, a local business with big web3 plans, or an organization aiming to be the change, Masjien has the experience and ambition to turn those dreams into reality.
Masjien’s Impact on Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure — by integrating technology and innovation in fashion.
- SDG 12: Responsible Consumption and Production — promoting sustainability and circularity in the fashion industry.
- SDG 13: Climate Action — addressing the environmental impact of fashion and pushing for greener practices.
- SDG 17: Partnerships for the Goals — fostering networks and collaborations that drive change.
The Mission: Bridging Fashion and the Future
Masjien sees the fashion industry at a pivotal moment — much like the textile industry was back in the 19th century. But this time, the stakes are even higher. It’s not just about jobs or working conditions anymore; it’s about the very future of our planet. Masjien believes the key to tackling these challenges lies in the match between industry and cutting-edge technology. Instead of resisting change or clinging to the past, they’re building bridges, holding hands, and stepping boldly into the green age. It’s a mission that’s as urgent as it is inspiring.
