What Econet A/S Is All About
Econet A/S is a key player in the environmental consulting industry, focusing on waste management and circular economy solutions for both private and public sectors. Since 2016, they’ve been actively involved in educating recycling advisors, operations managers, and mentors to improve waste sorting practices across Denmark. Their approach isn’t just about the technical side of waste management; it also dives into the psychology behind behavior, personality profiles, and distance management to make sorting easier and, dare we say, even fun. They’ve been featured on P4’s morning program with host Britt Berglund, discussing the challenges Danes face with waste sorting and how to tackle them one pizza box at a time.
Main Benefits of Econet’s Work
Here’s a quick snapshot of what makes Econet’s efforts stand out:
- Since 2016, numerous training programs have been delivered nationwide, boosting sorting efficiency at recycling centers.
- Collaboration with Reno Djurs has documented measurable improvements in waste sorting quality.
- Integration of psychological insights and personality profiles alongside traditional waste management knowledge.
- Active partnerships with public entities like the Road Directorate to innovate waste sorting at rest areas.
- Experience with practical, user-friendly solutions tested in real-world settings.
- Project involvement in waste adventures numbered 906, 911, 930, 938, 958, 1006 & 1035, showcasing a track record of success.
- B Corp score of 104.6, reflecting strong commitment to sustainability and social responsibility.
Training Programs That Make a Difference
At the heart of Econet’s mission is education. Their training programs don’t just cover the basics of waste fractions and management—they also explore the human side of things. By understanding distance management and personality types, they help recycling advisors and mentors connect better with users, making sorting less of a chore and more of a shared goal. This holistic approach has proven to create better sorting outcomes at recycling centers, turning knowledge into action.
Collaborations with Public Sector Partners
One of the standout projects for Econet in 2024 involves working with the Danish Road Directorate. The goal? To develop and roll out effective, user-friendly waste sorting systems at rest areas across the country. This isn’t just about putting bins out there—it’s about co-creating solutions with users, operational staff, and waste collectors to ensure the systems are practical and easy to use. Concrete tests of new user interfaces and sorting systems at selected rest areas form the backbone of this innovative approach.
Innovative Approaches to Waste Sorting
Econet’s work is grounded in real-world testing and innovation. They don’t just theorize about circular material flows—they put ideas to the test, refining solutions based on what actually works in public spaces. Their experience with various “waste adventures” projects highlights a commitment to continuous improvement and practical innovation. The focus is always on making waste sorting accessible, effective, and sustainable for everyone involved.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 11: Sustainable Cities and Communities – by improving waste management in public spaces.
- SDG 12: Responsible Consumption and Production – through promoting circular economy principles and minimizing waste.
- SDG 13: Climate Action – by reducing landfill waste and encouraging recycling.
- SDG 17: Partnerships for the Goals – via collaboration with public agencies and private partners.
Tips for Retaining Key Employees
Investing in employee well-being pays off, and Econet shares some practical advice on this front. Keeping your key people motivated and engaged is crucial, especially in sectors like waste management where passion drives progress. Simple, cost-effective strategies can make a big difference in retention, helping companies maintain the talent needed to push circular material flows forward. After all, a happy team is a productive team.




















