What is Superino™?
Superino™ isn’t just a brand—it’s a mindset where merino wool takes center stage. It’s a promise of uncompromising comfort, technical precision, and natural performance. Whether you’re standing on a windswept summit or working in conditions where reliability and function aren’t optional, Superino™ has got you covered. This brand has carefully divided its world into four distinct categories, each designed to meet different needs and environments.
Main Benefits of Superino™
Here’s what makes Superino™ stand out:
- 140 AIRLIGHT: Ultra-light, breathable, and built for movement. Perfect as part of a layered system or as a standalone piece when the temperature climbs and the pace picks up.
- 150 PERFORMANCE: The technical all-rounder. Designed for high-output days and everyday versatility, with temperature-regulating properties you can trust.
- 345 WOOL FLEECE: Warm, elastic, and built to last. Think fleece—but with all the advantages of merino wool: no odour, no compromise.
- 800 KNIT: Robust and refined. A powerful statement in pure Italian wool, crafted in Europe to hold shape, warmth, and character even in the harshest cold.
Innovative Insulation with WoolTherm™
WoolTherm™ takes insulation to the next level. Imagine world-class insulation for jackets that combine Bavarian wool with Superino™ fibres, all mounted in recycled down-proof jackets. It’s a smart blend of natural warmth and sustainability, designed to keep you cozy without weighing you down.
Performance Meets Technology: Supertech™
Supertech™ jackets are all about pushing boundaries. These breathable, stretchy, and technical performance jackets are made for outdoor adventures that go beyond your usual limits. Whether it’s climbing, hiking, or just exploring, Supertech™ gear adapts to your movement and keeps you comfortable.
Taking Care with Supercare™
Clothes don’t last forever, right? That’s where Supercare™ steps in. It’s an extended lifetime repair and care service for your outdoor clothing. From the very design process to when you need a little TLC, Supercare™ ensures your gear stays in top shape. Because caring for your product is the finest job of all.
Superino™ and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production – through durable, repairable clothing and sustainable materials.
- SDG 13: Climate Action – by using recycled materials and natural fibers to reduce environmental impact.
- SDG 15: Life on Land – supporting sustainable wool sourcing that respects ecosystems.
Why Choose Superino™?
At its core, Superino™ is about more than just wool. It’s about embracing a lifestyle where comfort meets function, and nature meets innovation. Whether you’re layering up for a chilly morning or powering through a high-output day, Superino™ offers gear that moves with you, breathes with you, and lasts with you. It’s a brand that understands the demands of the outdoors—and delivers with style, substance, and sustainability.
