What is Concept Zero?
Concept Zero is a Norwegian startup shaking up the household products scene with a fresh, zero-waste approach. Their flagship product? Laundry sheets — a simple, eco-friendly alternative to traditional detergents. These sheets are now available in 1400 stores across the country, making greener choices easier for everyday life. The idea is straightforward: create thoughtful everyday products that help reduce waste without compromising on effectiveness or convenience. Concept Zero’s laundry sheets dissolve in water, turning into a powerful detergent that’s gentle on fabrics and skin, all while being kind to the planet.
Main Benefits of Concept Zero Laundry Sheets
Why switch to laundry sheets? Here’s the lowdown:
- Cost-effective: From only 2.07 NOK per wash, they offer a competitive price that saves money in the long run.
- Effective cleaning: They clean clothes thoroughly every single time, no compromises.
- Gentle on fabrics and skin: Made with kind ingredients, perfect for delicate materials like wool and silk.
- Biodegradable: Both the ingredients and packaging break down naturally, reducing environmental impact.
- Convenient: No spills, no heavy bottles — just toss a sheet in the machine and go.
- Space-saving: Lightweight and compact, they take up minimal storage space.
- Low temperature friendly: Effective at 30°C washes, which is better for the environment.
How Do Laundry Sheets Work?
At first glance, laundry sheets might seem a bit unusual — they don’t look like your typical detergent. But that’s the whole point! These sheets dissolve instantly when they hit water, transforming into a regular detergent that gets the job done. No mess, no fuss. Just pop one in with your laundry, start the cycle, and let it work its magic. Plus, they’re designed to handle whites, colors, and even wool, so you only need one type of detergent for all your laundry needs. Pretty neat, right?
Gentle Yet Powerful: Suitable for Wool and Silk
One of the standout features of Concept Zero’s laundry sheets is their gentle formulation. They’re free from added enzymes, making them safe for delicate fabrics like wool and silk. This means you don’t have to worry about damaging your favorite sweaters or scarves. The sheets clean effectively without harsh chemicals, so your clothes stay soft and your skin stays happy. It’s a win-win for anyone who cares about both their wardrobe and the environment.
Where Are These Laundry Sheets Made?
Concept Zero takes sustainability seriously, right down to where and how their products are made. The laundry sheets are produced in an EcoCert-certified® factory in Spain, which runs on solar power. The ingredients are sourced from Europe, ensuring quality and reducing carbon footprint. Even the packaging is thoughtfully designed, using recycled paper without optical brighteners. This commitment to eco-friendly production reflects the brand’s core values and dedication to responsible manufacturing.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production — promoting zero-waste products and sustainable manufacturing.
- SDG 13: Climate Action — reducing carbon footprint through eco-friendly production and low-temperature washing.
- SDG 3: Good Health and Well-being — using gentle ingredients that are safe for skin and fabrics.
- SDG 15: Life on Land — minimizing pollution with biodegradable ingredients and packaging.
- SDG 8: Decent Work and Economic Growth — supporting ethical production practices certified by B Corporation®.
About Concept Zero’s Vision
Concept Zero isn’t just about laundry sheets — it’s about making everyday products that help people live greener lives without hassle. The company believes that small choices add up, and by offering thoughtful, sustainable household products, they empower consumers to reduce waste and environmental impact. Certified as a B Corporation®, Concept Zero undergoes regular third-party reviews to ensure transparency and responsibility in their operations. Their product range is expanding, but the mission remains clear: create practical, eco-friendly solutions that fit seamlessly into daily routines.
