What is Digital Health Works?
Digital Health Works is a product commercialization agency dedicated to digital health and medical device manufacturers. Their mission? To connect groundbreaking medical innovations with the people who need them most. The team consists of experts skilled in product development, market evaluation, sales, and commercialization, covering everything from marketing to regulatory compliance in both the US and Europe. Many research teams, startups, and ventures create amazing medical products but stumble when it comes to bringing them to market. That’s where Digital Health Works steps in—helping these innovations reach their full potential and actually improve lives.
The Main Benefit of Digital Health Works
What makes Digital Health Works stand out? It’s their deep understanding of the commercial realities in healthtech and their hands-on approach to navigating them. Here’s a quick snapshot:
- Experts in FDA and European medical regulatory processes
- Comprehensive support from product vision shaping to market entry
- Creation of clear business and financial plans tailored for healthcare markets
- Guidance through regulatory compliance to ensure smooth market access
- Feedback loops that refine products during development for long-term success
How Digital Health Works Supports Product Commercialization
Commercialization is more than just launching a product. Digital Health Works creates clear, adaptable business and financial plans that help products succeed in the ever-changing healthcare landscape. They work closely with innovators to identify who will use, buy, and pay for their products, ensuring that the market potential is fully realized. This approach helps companies not only enter the market but also build sustainable revenue streams.
Navigating Regulatory Challenges
Regulatory compliance can be a maze, especially in the healthtech and MedTech sectors. Digital Health Works brings expert knowledge of all stages of FDA and European medical regulatory processes. They provide the necessary guardrails to guide teams through these complex requirements, reducing risks and smoothing the path to market entry. This expertise is crucial for turning innovative ideas into viable, compliant products.
Shaping the Product Vision to Fit Market Realities
It’s not just about having a great product; it’s about having a product that fits the market. Digital Health Works helps shape the product vision to align with real-world healthtech market demands. By creating feedback loops during development, they ensure continuous improvement and adaptation, boosting the chances of long-term success and financial sustainability. This dynamic process helps innovators stay agile and responsive to market needs.
Impact on Sustainable Development Goals (SDGs)
- Good Health and Well-being (SDG 3): Enhancing access to innovative medical products
- Industry, Innovation, and Infrastructure (SDG 9): Supporting the growth of digital health and MedTech ventures
- Reduced Inequalities (SDG 10): Connecting innovations with underserved patient populations
- Partnerships for the Goals (SDG 17): Collaborating with innovators, regulatory bodies, and markets
The Story Behind Digital Health Works
Digital Health Works was founded by Romy Benninga and Daniel Young, who both experienced firsthand the challenges of bringing medical innovations to market. Daniel started a mobile and digital product design agency in Cleveland back in 2006, focusing on healthcare applications. Romy, immersed in Boston’s MedTech scene, saw many life-saving devices struggle to find their market fit. Frustrated by the lack of resources for innovative ventures, they teamed up to create an agency that handles the “tedious” but essential commercialization and regulatory work. Launched in early 2023, Digital Health Works now combines expert knowledge, a rich database, and a strong network to help innovators succeed—not just with their products, but with their entire business journey.
