What the Project Is All About
Continew is a standout initiative in the leather and related products industry, blending innovation with sustainability. Focused on upcycling, this project transforms materials like car seat leather, airbags, and seatbelts into fashionable bags, shoes, and wallets. It’s not just about creating cool products; it’s about pushing the boundaries of sustainable fashion. With a B Corp score of 106, Continew proves that eco-conscious efforts and style can go hand in hand. The project also taps into solar energy and boasts a zero water footprint, making it a true pioneer in environmentally friendly manufacturing.
Main Benefits of the Project
Here’s a quick snapshot of what Continew has achieved so far:
- Upcycled 56,210 cars — turning what was once waste into something valuable.
- Waste saved: 151,347 kg — that’s a whole lot less trash in landfills.
- Carbon footprint reduced by 30,242,009 kg — seriously cutting down on emissions.
- Water saved: 1,942,200,550 liters — yes, nearly two billion liters conserved!
Exploring the Water Regeneration Process
One of the coolest parts of Continew’s approach is its water regeneration process. This isn’t your typical factory setup. The process is designed to recycle and purify water used during production, drastically reducing water waste. The visuals tell the story better than words — from factory images to certification snapshots, it’s clear that water sustainability is a top priority here. This method supports the zero water footprint claim and sets a new standard for eco-friendly manufacturing.
About the Collaboration with Korean Air
Continew’s partnership with Korean Air is a game-changer. By upcycling materials from over 56,000 cars, the collaboration has saved massive amounts of waste and reduced the carbon footprint significantly. This alliance highlights how industries can come together to create sustainable solutions that benefit the planet. It’s not just about business; it’s about responsibility and innovation working side by side.
Commitment to Sustainability and Environmental Efforts
Beyond products and partnerships, Continew is deeply invested in sustainability. The company’s story, environmental efforts, and collaborations are all documented and shared openly. From verifying their processes to ongoing sustainability projects, the transparency is refreshing. This commitment extends to educating consumers and partners about the importance of sustainable fashion and responsible production.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 6: Clean Water and Sanitation
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 17: Partnerships for the Goals
Company Info and Contact
Continew operates under MORETHAN Co., Ltd., led by CEO Yi Hyun Choi. The company is based in Paju-si, Gyeonggi-do, South Korea, with a business number 792-88-00086. For inquiries, the contact number is 02-753-1233, and the personal information protection officer can be reached at hello@wecontinew.com. Hosting services are provided by (주)카페24. All rights reserved © CONTINEW.
