What Firefly’s Project Is All About
Firefly is a women-led, B Corp-certified digital agency that’s all about empowering nonprofits to ditch the marketing chaos. Their focus? Aligning People, Process, and Technology so teams can collaborate better, campaigns deliver more, and impact lasts longer. Think of it as bringing clarity and cohesion to your tools, strategy, and team — making everything work seamlessly. Less stress, more impact. Simple as that.
The Main Benefit: Streamlined Marketing That Works
When marketing, fundraising, and tech teams work in silos, things get messy. Firefly breaks down those barriers and aligns strategies with a shared vision for data-driven decisions. The result? Everyone’s moving in the same direction. Here’s what that looks like in numbers and facts:
- B Corp score of 111.8, reflecting strong social and environmental performance
- Expertise in Digital marketing, WordPress websites, SEO, and inclusive, accessible design
- Specialized in email marketing, development, and technology implementation
- Experience integrating platforms like Blackbaud and EveryAction
- Customized digital marketing strategies tailored to nonprofit missions
Breaking Down Silos for Stronger Teamwork
Great marketing starts with strong teamwork — but often, marketing, fundraising, and tech teams are stuck in their own bubbles. Firefly’s approach? Tear down those walls. They foster a shared vision that gets everyone on the same page, making data-driven decisions that actually move the needle. It’s about syncing people, process, and tech so the whole team can work smarter, not harder.
Streamlining Workflows and Automating Busywork
If your marketing feels like a never-ending to-do list, Firefly’s got your back. They streamline workflows, automate the busywork, and build repeatable processes that remove friction. The goal? Freeing up teams to focus on meaningful engagement that drives real impact. No more spinning wheels — just smooth, efficient marketing that works.
Making Your Tech Stack a Well-Oiled Machine
Your tech stack should feel like a well-oiled machine, not a puzzle missing half the pieces. Firefly ensures your systems talk to each other, your data makes sense, and your tools actually support your strategy — instead of slowing you down. They start with a thorough audit of your organization’s “digital ecosystem,” including tools, customer engagement platforms, and marketing channels. Then, they align everything with your mission and audience in real life.
Project Impact: Aligning With Global Goals
- SDG 10: Reduced Inequalities — by empowering nonprofits to reach diverse audiences effectively
- SDG 17: Partnerships for the Goals — fostering collaboration across teams and platforms
- SDG 9: Industry, Innovation, and Infrastructure — through technology implementation and digital strategy
- SDG 4: Quality Education — supporting nonprofits that educate and advocate
- SDG 3: Good Health and Well-being — by aiding organizations focused on caregiving and social justice
Custom Strategies That Amplify Your Mission
Firefly doesn’t just stop at tech audits and workflow fixes. They dive deep into understanding your audience — donors, customers, clients — anyone your organization needs to reach. From there, they build and implement customized digital marketing strategies that extend your reach and amplify your mission. It’s about making sure your tech platforms and digital strategies truly align with your goals and the people you serve. Because when everything clicks, impact isn’t just possible — it’s inevitable.
