What is Project Warmth?
Project Warmth is a heartfelt give-back initiative dedicated to putting warm products into the hands of those who need them most. Since 2008, this movement has donated over 210,000 products across the US and Canada. It’s more than just charity—it’s about community, connection, and keeping people cozy when the cold hits. Folks are encouraged to join the movement by showing off their Turtle Fur gear on social media, using the hashtag #projectwarmth, helping spread the warmth far and wide.
The Main Benefit of Project Warmth
At its core, Project Warmth is all about making a real difference through tangible support. Here are some key figures that highlight its impact:
- In 2024, 22,948 products were donated.
- In 2023, the number was slightly higher at 23,788 products.
- In 2022, 21,794 products found their way to those in need.
These numbers aren’t just stats—they represent warmth, comfort, and hope delivered to countless individuals facing harsh winter conditions.
Our Commitment to Giving Back
Project Warmth isn’t a one-off effort; it’s a sustained promise. The initiative commits to donating 2% of annual revenue to support this cause. Beyond just product donations, it also backs partners and organizations that work tirelessly to make the outdoors accessible for every body. This ongoing dedication ensures that the spirit of giving and inclusion stays alive year after year.
Partner Organizations Making a Difference
Two standout partners bring the mission of Project Warmth to life in unique ways:
- Share Winter: This organization collaborates with carefully selected grantees to build efficient, sustainable winter sports programs. Their goal? To make winter sports accessible to a broader, more diverse community and to share the joy of winter with 100,000 youth by 2028.
- Vermont Adaptive: Focused on youth and adults with disabilities, Vermont Adaptive helps participants gain confidence and independence through outdoor and inclusive sports programs. From skiing to cycling, their year-round activities promote wellness, environmental awareness, and training for people with cognitive, developmental, physical, and emotional disabilities.
Project Warmth in the Apparel Industry
Operating within the apparel industry, Project Warmth has carved out a niche that blends social responsibility with quality products. The initiative proudly carries a B Corp score of 110.4, reflecting its commitment to social and environmental performance. Key products associated with the project include turtle fur hats, turtle fur neck warmers, turtle fur balaclavas, turtle fur neck gaiters, and turtle fur beanies—each designed to provide warmth and comfort while supporting a meaningful cause.
Project Warmth’s Impact on Sustainable Development Goals
- SDG 1: No Poverty – by providing essential warm clothing to those in need.
- SDG 3: Good Health and Well-being – through promoting warmth and protection against harsh weather.
- SDG 10: Reduced Inequalities – by supporting diverse communities and making outdoor activities accessible for all.
- SDG 12: Responsible Consumption and Production – through sustainable giving and product donations.
- SDG 13: Climate Action – by encouraging environmental awareness in partner programs.
Join the Movement and Spread the Warmth
Project Warmth invites everyone to be part of this growing community. Whether it’s by donating, volunteering, or simply sharing your Turtle Fur gear on social media, every action counts. The movement is about more than just staying warm—it’s about creating connections, fostering inclusivity, and making sure no one faces the cold alone. So, grab your turtle fur hats or neck gaiters, snap a pic, and help keep the warmth going strong!
