What is OneSeventeen Media and reThinkIt!?
OneSeventeen Media is a Public Benefit Corporation that’s all about using business as a force for good. Their flagship platform, reThinkIt!, is the first outcomes-based mental healthcare system designed specifically for adolescents. It’s proven to be the most effective way to help kids become emotionally healthier by addressing their mental health needs on-demand. With over 500,000 students reached across 15 states and more than 300 schools, reThinkIt! is making a real difference where it counts.
Main Benefits of reThinkIt!
Here’s what makes reThinkIt! stand out:
- Outcomes-based cognitive behavioral therapy powered by chatbots.
- Support from certified adolescent therapists, counselors, and coaches.
- Available in both English and Spanish.
- Statistically significant reduction in students’ emotional distress.
- Has already prevented a school shooting and multiple youth suicides.
- Accessible anytime via a mobile app for kids feeling muddled, mad, or mortified.
- Helps kids stay healthier, happier, and more focused at school and home.
- Early warning detection system for schools and parents.
- Provides a structured way for parents and kids to process daily concerns through reThinkIt! for Home.
How reThinkIt! Works
At its core, reThinkIt! combines technology and human support in a way that’s pretty unique. The platform uses outcomes-based cognitive behavioral therapy, but here’s the twist: it’s powered by chatbots that engage with kids directly. These chatbots are backed up by certified therapists, counselors, and coaches who step in when needed. Plus, it’s bilingual—English and Spanish—making it accessible to a wider range of students. Kids can reach out anytime they’re feeling overwhelmed, before small problems turn into big ones. It’s like having a personal mental health companion right in their pocket.
Minty: The Intelligent Mental Healthcare Chatbot Companion™
Minty is the star chatbot of reThinkIt! This Intelligent Mental Healthcare Chatbot Companion™ is designed to gather up to six times more information about what’s going on with a child than they might share face-to-face with adults. That’s huge because it means kids can open up in a way that feels safe and private. Minty helps kickstart the intervention process earlier, reaching kids right when they’re upset and need support the most. This early engagement is key to preventing crises and promoting emotional well-being.
Accessibility and Scalability
reThinkIt! isn’t just effective—it’s also ready-made and scalable to meet critical needs. Whether it’s a simple text alert or a more in-depth interaction, kids use their Personal Intelligent Mental Healthcare Companion™ to better understand what’s going on inside their heads before things spiral out of control. This platform is built just for kids, making mental healthcare approachable and easy to access anytime, anywhere. Schools and parents get an early warning system that helps them stay ahead of potential issues.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – promoting mental health for adolescents.
- SDG 4: Quality Education – supporting emotional health to improve learning outcomes.
- SDG 10: Reduced Inequalities – providing bilingual support and accessible care.
- SDG 16: Peace, Justice, and Strong Institutions – preventing violence and promoting safer schools.
Why reThinkIt! Matters in Education and Mental Health
In today’s world, mental health is a huge part of social-emotional learning (SEL) and educational technology (ed tech). reThinkIt! fits right into this space by offering a solution that’s not just tech-savvy but deeply human-centered. It’s about making schools safer and kids emotionally stronger, especially in places like Austin and beyond. By blending technology with certified support, reThinkIt! is changing how mental health is addressed in education—making it proactive, accessible, and effective.
