What is Luke’s Lobster?
Luke’s Lobster is a seafood company that’s been serving up sustainable, traceable seafood since 2009. Starting in NYC, this brand has grown into a nationwide favorite, bringing fresh Maine lobster and other seafood delights straight to customers’ doorsteps, grocery stores, and their own shacks. What sets Luke’s apart? They work directly with fishermen, handpicking the best catches, then steam and prepare the seafood themselves before shipping it out. This vertical integration cuts out the middleman, meaning better tasting seafood for fans and fairer prices for the fishermen who make it all possible.
Main Benefits of Luke’s Lobster
Here’s a quick snapshot of what makes Luke’s Lobster stand out:
- 30% off when you buy 2 or more items during Friendsgiving (11/5/25 – 11/11/25) at Luke’s Online Market
- Fresh Maine lobster shipped directly to your door, auto-applied discount in cart
- New product alert: Luke’s Shrimp now available nationwide at Whole Foods Market
- Luke’s Balboa Island shack is now open for seafood lovers
- Certified B Corp status since 2018, reflecting commitment to sustainability and social responsibility
- Vertically integrated seafood processing in Saco, Maine, ensuring traceability from dock to plate
Traceability and Sustainability at the Core
Luke’s Lobster isn’t just about tasty seafood; it’s about doing it right. By buying directly from fishermen they trust, Luke’s ensures every lobster, crab, and shrimp is traceable and sustainably sourced. This means customers can enjoy their lobster rolls and crab rolls knowing the seafood was caught responsibly. Plus, being a certified B Corp means Luke’s meets rigorous standards for social and environmental performance, accountability, and transparency. It’s seafood with a conscience.
Expanding the Seafood Aisle
In 2018, Luke’s took a big step by launching branded grocery products—flash-frozen lobster meat, tails, and seafood meals—making it easier than ever to enjoy premium seafood at home. And now, with Luke’s Shrimp hitting Whole Foods Market shelves nationwide, seafood fans have even more delicious options to choose from. Whether it’s a shrimp roll or a lobster Cobb salad, Luke’s continues to bring the taste of Maine right to your kitchen.
Visit the Shacks for the Full Experience
Nothing beats the vibe of a Luke’s Lobster shack. These spots aren’t just restaurants—they’re a celebration of seafood culture. From the iconic lobster roll to hot haddock sandwiches, the menu is packed with Maine-inspired favorites. Whether you’re a longtime fan or a first-timer, visiting a shack offers a chance to enjoy fresh, sustainable seafood in a casual, welcoming setting. And with the new Balboa Island location now open, there’s even more reason to stop by and savor the flavors.
Luke’s Lobster and the Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production – through sustainable seafood sourcing and vertical integration
- SDG 14: Life Below Water – by supporting sustainable fishing practices and protecting marine ecosystems
- SDG 8: Decent Work and Economic Growth – fair pricing and direct partnerships with fishermen
- SDG 9: Industry, Innovation, and Infrastructure – owning the seafood processing journey from dock to plate
- SDG 17: Partnerships for the Goals – collaborating closely with fishermen and retailers nationwide
What’s Next for Luke’s Lobster?
Luke’s Lobster keeps pushing the boundaries of what sustainable seafood can be. With ongoing innovation in product offerings and a commitment to traceability, the company is poised to keep delivering fresh, delicious seafood while supporting the communities and ecosystems that make it all possible. So whether you’re craving a classic lobster roll or exploring new shrimp dishes, Luke’s is all about bringing the best of the sea to your table—fresh, fair, and full of flavor.
