What is Chronus’ Acquisition of Imperative All About?
Chronus has recently acquired Imperative, a workforce engagement platform designed to ignite impact by transforming how employees connect—to their work, the organization, and each other. Imperative’s unique approach centers on an exclusive purpose profile that identifies what truly motivates employees to engage. This acquisition aims to help employers tackle a missing driver of employee engagement, bringing a fresh, neuroscience-backed perspective to the table.
The Main Benefit: Driving Real Employee Engagement
Imperative’s platform isn’t just about buzzwords—it delivers measurable results that resonate deeply with organizations. Here are some key figures and facts that highlight its effectiveness:
- 78% of conversations are rated as very helpful or breakthrough.
- 80% of employees report completing an impactful action after engaging with the platform.
- Over 100,000 employee conversations have been completed, providing a rich data set for continuous improvement.
- Nearly a decade of original research with partners like PwC, LinkedIn, and NYU underpins the platform’s design.
How Imperative Connects Employees to Purpose
At the heart of Imperative’s approach is the exclusive purpose profile, which identifies what motivates employees to engage. This isn’t just about job satisfaction—it’s about tapping into deeper drivers that inspire meaningful connection to work and the organization. By understanding these motivations, leaders can foster a workplace where employees feel truly connected and energized.
Neuroscience Meets Employee Engagement
Imperative’s methodology is grounded in the latest neuroscience research on how to best engage and activate employees. This scientific foundation sets it apart from traditional engagement tools, offering insights that are both actionable and impactful. The platform’s design reflects nearly ten years of collaboration with top-tier partners, ensuring it’s built on solid evidence and real-world application.
Why Leaders Trust Imperative
Imperative has found its way into the hearts of many marquee companies—not just because it delivers amazing results, but also because it’s a great partner along the way. Leaders appreciate how the platform shows them the connection between engagement and behavior changes, especially as they relate to specific conversation topics and initiatives. This transparency helps organizations adapt and evolve their engagement strategies effectively.
Project Impact: Aligning with Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – by promoting mental and emotional engagement at work.
- SDG 8: Decent Work and Economic Growth – through enhancing employee productivity and satisfaction.
- SDG 9: Industry, Innovation, and Infrastructure – leveraging innovative neuroscience research for workforce development.
- SDG 10: Reduced Inequalities – by fostering inclusive engagement across diverse employee groups.
- SDG 17: Partnerships for the Goals – through collaboration with leading organizations and research institutions.
Looking Ahead: The Future of Employee Engagement
With Chronus now at the helm, Imperative’s proven platform is poised to reach even more organizations eager to solve the puzzle of employee engagement. The combination of deep research, real-world data, and a purpose-driven approach offers a promising path forward. It’s clear that understanding what truly motivates employees—and acting on it—can transform workplaces into vibrant, connected communities. And that’s something worth paying attention to.
