What Futerra Is All About
Futerra is a unique blend of solutionists and storytellers, all focused on sustainability. They partner with businesses and nonprofits to make the Anthropocene… well, awesome. It’s not just about talking green; it’s about crafting strategies and campaigns that truly matter in a world where climate action, ESG, social justice, and nature demand big solutions.
The Main Benefit: Building Confidence and Driving Change
Futerra offers bespoke learning experiences designed to build sustainability confidence across entire organizations. Their training is led by practitioners who bring real-world examples and direct experience to the table. Here are some key figures and facts that highlight their impact:
- Hands-on training that quickly brings teams up to speed on sustainability essentials
- Cross-functional knowledge sharing on climate change, net zero, and climate justice
- Deep dives into human rights, modern slavery, and social justice beyond just signing statements
- Unpacking complex issues like waste, packaging, and circularity with a fresh perspective
- Guidance on sustainable and ethical sourcing that goes beyond preventing harm to doing good
Understanding Climate Change and Net Zero
From the science behind climate change to the geopolitics of climate justice, Futerra equips teams with the knowledge needed to move the needle on climate action. It’s about more than just facts; it’s about empowering businesses to take meaningful steps toward net zero. This means breaking down complex topics so everyone can engage and contribute effectively.
Addressing Human Rights, Modern Slavery & Social Justice
The days of simply ‘signing the statement’ and moving on are long gone. Futerra’s experts dive into the politics, regulations, and practices that anyone working with people in business absolutely needs to understand. It’s a no-nonsense approach to ensuring social justice is front and center in sustainability efforts.
Unpacking Waste, Packaging, and Biodiversity
Sustainable packaging isn’t as simple as it used to be. It’s now a complex mix of climate impact, circularity, consumer behavior, and unintended consequences. Futerra unpacks these layers to help businesses navigate the challenges. Alongside this, they emphasize the critical role of biodiversity and nature—because businesses don’t just need nature, they need to save it too. Ecosystem services and the business case for nature are brought to life in their approach.
Project Impact: Linking to Sustainable Development Goals (SDGs)
- SDG 6: Clean Water and Sanitation – through water stewardship and raising water-wise awareness
- SDG 12: Responsible Consumption and Production – via sustainable sourcing and waste reduction
- SDG 13: Climate Action – by educating on climate change science and net zero strategies
- SDG 15: Life on Land – through biodiversity conservation and ecosystem service advocacy
- SDG 16: Peace, Justice, and Strong Institutions – by tackling human rights and modern slavery issues
Transparency, Storytelling, and Behaviour Change
In a world flooded with disclosure requirements, Futerra reminds businesses why transparency is more than just compliance—it’s about building trust with consumers through brand honesty. Preventing greenwash is a big deal, too, with regulators and campaigners keeping a close eye. Bridging the intention-action gap on sustainability is tricky but crucial. Using behavioral economics and relatable storytelling, Futerra shows how to nudge consumers toward sustainable lifestyles. After all, people remember stories 22 times better than facts alone—so maybe it’s time to tell a story that sticks.
