What Birdsong Is All About
Birdsong is all about being part of the solution—really making a difference in how we treat our planet. The brand partners with businesses that focus on repairing, refurbishing, and recycling everyday items. Whether it’s clothing or smartphones, Birdsong believes there are simple steps everyone can take to lower their carbon footprint and keep stuff out of landfill. For example, their collaboration with Loop Mobile shows just how easy it can be to embrace sustainability in daily life. Plus, Birdsong shares practical tips and resources to help folks make more eco-friendly choices. Small actions, big impact—that’s the vibe.
Main Benefits and Key Milestones
Here’s a quick rundown of some key facts and milestones that highlight Birdsong’s journey and impact:
- Founded in 2014 by Sophie Slater, Sarah Beckett, and Ruba Huleihul, with support from the Year Here Foundation.
- 2015 saw the launch of their first collection—sustainably sourced cotton slogan tees printed with eco-friendly inks.
- Started partnering with women’s organizations in London right from the beginning.
- In 2016, secured investment from Bethnal Green Ventures and Crowdcube; Susanna Wen joined as lead designer.
- 2017 brought editorial love from The Guardian, BBC, Vogue, and I-D Magazine, spotlighting their ethical stance and stylish designs.
- Expanded product range in 2018 to include dresses, skirts, and accessories, all ethically made.
- 2019 marked the launch of their first jewellery collection and receiving the Sustainable Clothing Action Plan (SCAP) Commitment award.
- In 2022, Birdsong earned B Corporation certification and The Queen’s Award for Sustainable Development.
- Faced challenges in 2023 due to the UK’s cost of living crisis, Brexit supply chain issues, and soaring interest rates, leading to a temporary pause.
- Returned in 2024 with Birdsong Recycle, pushing circularity to reduce environmental harm.
The Story Behind the Name
The name Birdsong has a beautiful origin—it was inspired by Maya Angelou’s book, I Know Why the Caged Bird Sings. This connection reflects the brand’s spirit and commitment to freedom, resilience, and hope. Birdsong isn’t just a name; it’s a symbol of the dedication and hard work of some amazing women—Sophie Slater, Sarah Beckett, Ruba Huleihul, and Susanna Wen—who have shaped the brand’s journey.
Facing Challenges Head-On
Like many businesses, Birdsong has had its share of hurdles. The year 2023 was particularly tough, with the UK’s cost of living crisis, Brexit-related supply chain disruptions, and soaring interest rates all hitting hard. These challenges forced Birdsong to pause operations and production temporarily. But rather than giving up, the brand used this time for reflection and adaptation, coming back stronger and more focused on sustainability than ever.
Birdsong’s Commitment to Sustainability
From the very start, Birdsong has been dedicated to sustainability and ethical production. Their first collection featured sustainably sourced cotton and eco-friendly inks, setting the tone for everything that followed. Over the years, they’ve expanded their product line while maintaining this commitment, including dresses, skirts, accessories, and jewellery—all made with care for the planet and people. Achieving B Corporation certification and The Queen’s Award for Sustainable Development are testaments to their transparency, accountability, and genuine dedication to making a positive impact.
Birdsong’s Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 5: Gender Equality (through partnerships with women’s organizations)
- SDG 8: Decent Work and Economic Growth (ethical production practices)
- SDG 17: Partnerships for the Goals (collaborations like Loop Mobile)
Looking Ahead: A New Direction for Birdsong
As Birdsong celebrates its 10th birthday, it’s clear the brand is evolving. The focus is shifting towards initiatives that help rejuvenate the planet and protect it for future generations. With Birdsong Recycle leading the charge, circularity and reducing environmental damage are front and center. It’s an exciting new chapter that stays true to the brand’s roots while embracing fresh ways to make a lasting difference.
