What is 50th Parallel PR?
50th Parallel PR is a full-service, conscious public relations company that’s all about raising voices. They specialize in culturally-responsive storytelling, advocacy, education, and decolonial messaging. At its core, this agency exists to amplify the voices of historically marginalized communities and champions of change. It’s not just about PR — it’s about making sure those who’ve been overlooked get heard loud and clear.
Main Benefits of 50th Parallel PR’s Approach
Here’s what makes their work stand out:
- Founded in 2017, with a clear vision to empower the powerless.
- Focus on culturally-responsive storytelling that respects and uplifts diverse voices.
- Works with First Nations, marginalized communities, non-profits, small businesses, and government agencies.
- Purpose-driven and equity-conscious, aligning with values that matter.
- B Corp score of 115.7, reflecting strong commitment to social and environmental performance.
- Specializes in public relations, communications, branding, social media, indigenous relations, and media relations.
The Four Pillars of Meaningful Communication
Their approach to communications is built on four key pillars that really make a difference:
- Listen First: Community-led storytelling requires humility — it’s about hearing before speaking.
- Learn with Intention: Understanding the context is crucial before crafting any message.
- Collaborate with Meaning: They walk alongside clients, not ahead — it’s a partnership, not a dictatorship.
- Take Real Action: Communications must lead to real-world change — no empty words here.
Who Does 50th Parallel PR Work With?
The agency partners with organizations and leaders who see communications as more than just visibility. It’s about responsibility, clarity, and care. Their ideal clients are purpose-driven, equity-conscious, and community-centered. This includes:
- Not-for-profits
- Indigenous communities and leaders
- Social enterprises
- Progressive brands
Basically, if you’re ready to communicate with impact and heart, 50th Parallel PR is the kind of agency that fits.
Why Conscious Public Relations Matters
Conscious PR isn’t just a buzzword here — it’s a practice rooted in healing and bringing people together. By focusing on culturally-responsive storytelling and decolonial messaging, 50th Parallel PR helps organizations lead with clarity, confidence, and care. The work is about more than just campaigns; it’s about creating real connections and fostering understanding across communities.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 10: Reduced Inequalities — Amplifying marginalized voices and promoting equity.
- SDG 16: Peace, Justice, and Strong Institutions — Supporting advocacy and community-led storytelling.
- SDG 17: Partnerships for the Goals — Collaborating with diverse organizations and leaders.
- SDG 4: Quality Education — Educating through culturally-responsive messaging.
- SDG 12: Responsible Consumption and Production — Encouraging sustainable and conscious communication practices.
The Vision Behind 50th Parallel PR
Born from a vision to empower the powerless, 50th Parallel PR has been elevating voices since 2017. Their purpose-driven approach means they’re not just about visibility — they’re about responsibility. The agency’s work is healing, bringing people together, and making sure that who they stand beside truly reflects what they stand for. It’s a commitment to bettering every living thing on this planet, one story at a time.
