What is Roundpeg?
Roundpeg is the marketing consultancy that works with B Corps and other for-benefit businesses to amplify their impact and do more good. They specialize in helping social impact companies discover and activate their purpose to engage customers, increase retention, and build loyal communities of influence. It’s all about moving beyond the usual transactional relationships and creating meaningful connections that last.
Main Benefits of Roundpeg’s Approach
Here’s a quick snapshot of what makes Roundpeg stand out:
- Industry: Advertising & Market Research
- B Corp Score: 111.2
- Focus Keywords: nonprofit marketing, social media cause communications, social good, responsibility
- Geographic Reach: Maryland and Washington D.C.
- Expertise Areas: Communications strategy, planning, branding, social media audience engagement, graphic creativity, and idea communication
Engaging Social Impact Companies
Roundpeg’s work centers on helping social impact companies truly discover their purpose. It’s not just about marketing—it’s about activating that purpose in a way that resonates deeply with customers. This approach helps businesses build communities that don’t just buy once but stick around, becoming advocates and champions for the brand’s mission.
Collaboration as a Catalyst
Collaboration amplifies purpose and lays the foundation for meaningful connections. Roundpeg highlights the power of coming together within the growing community of businesses for good. By pooling resources, ideas, and energy, these companies create a ripple effect that extends far beyond individual efforts.
Strategic Communications for Social Good
Effective communications strategy and planning are at the heart of Roundpeg’s methodology. From crafting compelling branding to engaging social media audiences, the consultancy leverages creativity and graphic design to communicate ideas that matter. This strategic approach ensures that messages don’t just reach people—they inspire action.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
Building Loyal Communities of Influence
At its core, Roundpeg is about transforming customers into advocates. It’s about creating loyal communities that influence and inspire others. This isn’t just marketing—it’s a movement toward doing more good, together. If you’re looking to grow your social impact and build lasting relationships, Roundpeg’s approach offers a dynamic, engaging path forward.
