What is Wayward Kind?
Wayward Kind is a marketing collective dedicated to purpose-driven organizations. Unlike typical agencies, it’s a San Diego-based team led by Jules Taggart, who founded the group 13 years ago. Their mission? To bring greater visibility to impact-driven companies that serve as reliable catalysts for change. They specialize in digital marketing strategies that help organizations with a strong social or environmental mission connect deeply with their audiences.
The Main Benefit of Wayward Kind’s Approach
Wayward Kind isn’t your average marketing agency. It’s a collective that brings the right people together at just the right time to make big visions happen. Here’s what sets them apart:
- Certified B Corp with a high score of 88.9, reflecting top-notch social and environmental standards
- Expertise in branding, website design, website development, SEO, content marketing, email marketing, brand messaging, copywriting, and blogging
- A senior-level team of seasoned consultants working alongside Jules Taggart as an on-demand CMO
- A process that includes defining goals, co-creating strategies, curating teams, executing work, testing results, and iterating
- Focus on deep human connection rather than inflated budgets or junior staff
How Wayward Kind Works Differently
Wayward Kind operates as a collective, not a traditional agency. This means they don’t just push out campaigns; they carefully curate the right experts for each project. The team collaborates closely with clients to co-create strategies that truly align with their vision. It’s about meaningful partnerships, not cookie-cutter solutions. This approach ensures that every campaign is tailored, effective, and rooted in authentic connection.
Jules Taggart’s Role and Expertise
Jules Taggart brings a wealth of experience in marketing and communications. As the founder, she leads the team with a clear focus on purpose-driven work. Her role goes beyond leadership—she acts as an on-demand Chief Marketing Officer, providing deep expertise and strategic guidance. This hands-on involvement ensures that clients receive senior-level attention and high-impact results, rather than being handed off to junior staff.
Questions Wayward Kind Helps Clients Answer
Wayward Kind supports organizations tackling some of the most pressing social questions today. Their clients are exploring:
- How to create a world where connected relationships are the norm, not the exception
- How to shift mindsets, practices, and systems in the social sector to build a Race Equity Culture™
- How to operationalize race equity in the workplace
- What role organizations play in preserving the land for everyone to enjoy
- What it takes to intentionally develop more BIPOC women leaders in STEM fields
- What relationship-driven marketing looks like at scale
Wayward Kind’s Impact on Sustainable Development Goals (SDGs)
- Quality Education (SDG 4) – through promoting leadership development and equity
- Gender Equality (SDG 5) – by supporting BIPOC women leaders and equity initiatives
- Reduced Inequalities (SDG 10) – via race equity culture and systemic change
- Responsible Consumption and Production (SDG 12) – through sustainable marketing practices
- Climate Action (SDG 13) – by championing land preservation and environmental responsibility
Why Wayward Kind is Not Your Typical Marketing Agency
Some folks might call Wayward Kind a marketing agency, but that label doesn’t quite fit. Agencies often come with inflated budgets, junior staff, and underwhelming results. Wayward Kind flips that script. Clients get the deep expertise of Jules Taggart as an on-demand CMO, plus a senior-level team executing campaigns with precision. It’s marketing rooted in human connection, designed to help ordinary businesses have extraordinary conversations with their clients. Simply put, it’s marketing that matters.
