What the Project Is About
STUDIO. FROM VISION AND STRATEGY TO CREATIVE EXECUTION. This is a bespoke team led to create and deliver your complete strategic communications project. When you have a complex project that needs handling out of house, this approach helps shape the strategy and vision, overseeing the whole project. It pulls together a team of the right people as the project is scoped out, leading a full-service studio exactly as needed. The work involves collaborating with strong talent across design and communications fields—photographers, designers, videographers, digital specialists, PR experts—whichever specialists are needed to deliver the greatest impact.
Main Benefits and Key Figures
Here’s what stands out:
- Developed strategic communications plan and visual/verbal identity for the Science and Technology Venture Capital Fellowship (Royal Academy of Engineering x Imperial College London x DSIT).
- Delivered 3 years of strategy and planning for UCL’s Festival of Engineering, a week-long celebration targeting multiple audiences.
- Led value-driven rebranding and mission statement refresh for Pharmacy Technicians of Colour.
- Secured media coverage for UK Energy Research Centre’s sustainable energy reports.
- Grew communications team to deliver a yearlong, multichannel campaign for UCL / Bartlett 100.
- Oversaw strategy and delivery for Royal College of Art’s presence at Expo 2020.
- Developed and implemented strategy to challenge perceptions about engineering for UCL / Disruptive Thinkers.
Strategy and Vision Shaping
When projects get complex, having a clear strategy and vision is everything. This approach focuses on shaping that vision early on, making sure every piece fits together. It’s about pulling the right people into the mix—experts who bring the skills needed for each unique challenge. From initial scoping to final delivery, the strategy guides every step, ensuring the project stays on track and hits the mark.
Creative Execution and Team Leadership
Leading a full-service studio means more than just managing tasks. It’s about inspiring creativity, coordinating diverse talents, and keeping the energy flowing. Whether it’s photographers capturing the perfect shot or PR experts crafting the message, the leadership ensures everyone’s working toward the same goal. The result? A seamless, dynamic execution that brings the vision to life.
Sector-Specific Expertise
This project spans multiple sectors, especially STEM and art & design. From science and technology fellowships to engineering festivals and art expos, the work adapts to different audiences and goals. It’s about understanding each sector’s unique language and culture, then tailoring communications to resonate deeply. This flexibility is key to delivering meaningful, impactful campaigns.
Project Impact on Sustainable Development Goals
- SDG 4: Quality Education – through festivals and educational campaigns.
- SDG 5: Gender Equality – supporting diversity initiatives like Pharmacy Technicians of Colour.
- SDG 7: Affordable and Clean Energy – promoting sustainable energy research.
- SDG 9: Industry, Innovation, and Infrastructure – fostering innovation in engineering and design.
- SDG 10: Reduced Inequalities – building inclusive communities and decolonising curricula.
- SDG 11: Sustainable Cities and Communities – working with Camden Council’s Inclusive Innovation Network.
- SDG 17: Partnerships for the Goals – collaborating across institutions and sectors.
Ongoing and Future Directions
Current projects continue to focus on strategy and brand development within STEM and art & design sectors. The emphasis remains on crafting tailored communications strategies, managing programmes, and bringing together the right mix of talent to meet evolving challenges. This dynamic approach ensures that each project not only meets its objectives but also adapts to new opportunities and changing landscapes.
