What We Do: Immersed in Culture to Influence It
HaveYouHeard is a full-service, integrated creative agency that thrives on uncovering real insights. The goal? To create provocative, culturally relevant, and highly influential work that places clients authentically at the very heart of culture. It’s about earning the right to be there, not just showing up. This agency builds its business around genuine cultural influence, making sure every project resonates deeply and meaningfully.
Main Benefit: Delivering Impactful, Culturally Relevant Campaigns
Here’s what sets their work apart:
- Campari x MTV Base Passion Project: Showcasing the next generation of African creative talent on a global stage, connecting an iconic brand with a fresh, passionate audience.
- Trotters: Guiding a beloved British childrenswear retailer into a bold, digital, and global future.
- The Madness Method: A unique branded content series featuring a masked mixologist and iconic South Africans, blending mystery and culture.
- Ecowatt Partnerships: Sponsorships with Southampton FC and Alpine F1, aligning shared values and accelerating change.
- AMPD Studios by Old Mutual: Empowering South Africa’s aspiring musicians through a groundbreaking experiential content platform.
- Probitec™: The agency’s own proprietary product and brand, pushing innovation in product development.
- Global Research Study for Martell Mumm Perrier-Jouët: Deep cultural dives across New York, Tokyo, London, and Paris to understand luxury champagne consumers worldwide.
- Busqr™: A live earning solution tailored for performers on any platform.
Brand Campaigns That Resonate
Take the Campari x MTV Base Passion Project, for example. It’s not just a campaign; it’s a platform. A stage where Africa’s next-gen creatives get to shine, while Campari taps into the hearts and hands of a new, vibrant audience. This kind of work doesn’t just advertise—it connects, inspires, and builds culture.
Building Brands for the Future
Trotters, the iconic British childrenswear retailer, is stepping into a new era. With guidance from HaveYouHeard, they’re embracing a global, digital future. It’s about more than just selling clothes; it’s about crafting a story that travels across borders and generations, blending heritage with innovation.
Creating Branded Content That Captivates
The Madness Method is a perfect example of storytelling with a twist. Imagine one enigmatic host, 10 iconic South Africans, a masked mixologist, and a deck of cards that keeps everyone guessing. It’s unpredictable, engaging, and totally unique—exactly the kind of content that sticks with you long after watching.
Project Impact: Aligning with Sustainable Development Goals (SDGs)
- SDG 4: Quality Education – Empowering young creatives and musicians through platforms like AMPD Studios.
- SDG 8: Decent Work and Economic Growth – Supporting performers with innovative solutions like Busqr™.
- SDG 9: Industry, Innovation, and Infrastructure – Developing proprietary products such as Probitec™.
- SDG 12: Responsible Consumption and Production – Partnering with brands like Ecowatt to promote sustainable practices.
- SDG 17: Partnerships for the Goals – Collaborating globally with clients and communities to drive cultural and economic impact.
Our Integrated Agency Model: Fluid, Agile, and Collaborative
HaveYouHeard’s approach is all about building the right team for each unique challenge. Whether it’s research, strategy, creative, influencer marketing, digital, social, experience activation, or production—they bring together the perfect mix of skills. The model is fluid and agile, allowing for fully integrated solutions or focused specialization. Plus, they’re open to collaborating with external partners, making sure every project gets the expertise it deserves.
