What This Project Is All About
The world is changing fast… and this project is all about helping brands and businesses stay relevant to more people in a rapidly evolving landscape. It’s rooted in the Advertising & market research industry, with a strong focus on DEI—diversity, equity, inclusion, and belonging. The goal? To build understanding, confidence, and resonance from the inside out, so companies can create deeper connections that boost loyalty and revenue. It’s about leading with difference, making brands matter, and developing teams and agencies that truly walk the talk.
The Main Benefit: Staying Ahead in a Changing World
This project offers a powerful edge for businesses ready to grow and adapt. Here are some key figures and facts that highlight its impact:
- Industry: Advertising & market research
- B Corp Score: 105.4 — a strong indicator of social and environmental performance
- Focus Keywords: DEI, EDI, ED&I, JEDI, DEIA, IDEA, DIB, diversity, inclusion, equity, belonging, culture
- Core Services: DEI consultancy, DEI agency, DEI strategy, DEI training, workplace diversity, accessibility, equal opportunity
- Client Partners Include: eBay, Tesco, Unilever, Cannes Lions International Festival of Creativity, Tilda, Mother, Tate, Penguin Random House, Hachette UK, Department for Education, BBH, Scouts, Hendrick’s Gin, Girlguiding
Leading with Difference
Leadership here isn’t just about managing teams—it’s about building the skills to guide high-performance, intergenerational, and inclusive teams. It’s about nurturing leaders who feel confident and empowered to make a difference. This project emphasizes the importance of walking the talk, ensuring that leadership truly reflects the values of diversity, equity, and inclusion in every decision and action.
Integrating AI Responsibly
Work is changing, and AI is a huge part of that shift. But it’s not just about adopting new tech—it’s about integrating AI responsibly, keeping the workforce engaged and futureproof. This means understanding AI’s potential biases and hallucinations, and making sure it supports, rather than replaces, human talent. The project helps organizations navigate this balance, so they can work smarter without losing the human touch.
Cutting Through the Noise in Consumption
Consumers today face an overwhelming amount of content and choices. This project builds the ability to cut through that noise—helping brands stand out in a crowded market. Whether it’s through authentic representation in advertising or crafting messages that resonate deeply, the focus is on making brands matter to more people. It’s about relevance, resonance, and real connection.
Project Impact: Linking to Sustainable Development Goals (SDGs)
- SDG 5: Gender Equality — promoting equal opportunity and challenging gender norms
- SDG 8: Decent Work and Economic Growth — futureproofing workforces and fostering inclusive leadership
- SDG 10: Reduced Inequalities — driving diversity, equity, and inclusion across industries
- SDG 12: Responsible Consumption and Production — encouraging authentic and responsible marketing practices
- SDG 16: Peace, Justice, and Strong Institutions — supporting inclusive leadership and societal shifts
Exploring Current Insights and Trends
The project also dives into some of today’s most pressing cultural conversations. From Zohran Mamdani’s unique political approach that resonates with Gen Z, to the rise of the “Trad Wife” trend and what it says about changing gender norms amplified by social media. It tackles questions like “Can you really trust AI?” by exploring hallucinations and bias, and debates around representation in advertising—challenging whether there are really too many Black people featured in ads or if it’s a step toward authentic inclusivity. It even reflects on leadership shifts, like Dame Sarah Mullally’s historic appointment as Archbishop, and complex political issues such as ‘Leave to Remain’ in UK politics. These insights keep the project grounded in real-world relevance and ongoing societal change.
