What is Better All Round (BAR)?
Better All Round, or BAR for short, is all about taking inspiration from everyday life to transform how we live and do business. It’s a project rooted in innovation within the paper and paper products industry, aiming to replace single-use plastics with smarter, sustainable alternatives. At its core, BAR focuses on creating high-quality paper products like Ora Household Towels, crafted using Dry Moulded Fibre technology. This approach not only rethinks packaging but also pushes the boundaries of eco-friendly solutions.
Main Benefits of Better All Round
BAR brings a bunch of impressive benefits to the table, making it a standout in sustainable packaging and paper products. Here are some key figures and facts that highlight its impact:
- B Corp score of 103, showcasing strong commitment to social and environmental performance
- Focus on replacing single-use plastic with innovative paper-based alternatives
- Utilizes Dry Moulded Fibre technology for durable, eco-conscious packaging
- Produces Ora Household Towels, combining quality with sustainability
- Research & Development is handled in-house, ensuring continuous innovation
Meet the Team Behind BAR
The driving force behind Better All Round is a passionate team dedicated to pushing sustainable innovation forward. While the team’s image speaks volumes about their commitment, their work in research and development is what truly sets BAR apart. This in-house R&D ensures that every product and packaging solution is crafted with care, expertise, and a clear vision for a better future.
Collaborations and Partnerships
Better All Round works closely with Fibre Revolution Ltd, a company that shares its vision for sustainable innovation. Fibre Revolution’s website, www.ora-home.com, offers a glimpse into their shared mission. Together, they’re pioneering new ways to rethink packaging and paper products, making sure that sustainability isn’t just a buzzword but a reality in everyday household items.
Reports and Press Coverage
BAR’s journey and achievements have been well documented across various reports and media outlets. Some notable mentions include:
- PullPac and Fibre Revolution Ltd collaboration report
- BAR Sustainability Report 2020-21, detailing environmental and social impact
- Features in Sustainable Packaging News and Tissue World
- Recognition in Management Today and Furnace Magazine for innovation
- Winner of The Grocer New Product Award, highlighting product excellence
Project Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 14: Life Below Water (reducing plastic pollution)
- SDG 15: Life on Land (promoting sustainable resource use)
- SDG 9: Industry, Innovation, and Infrastructure
Contact and Media Inquiries
For anyone interested in learning more or reaching out, Better All Round keeps communication straightforward. General inquiries can be sent to info@ora-home.com or by phone at 0800 112 3010 (international: +44 800 112 3010). Media professionals looking for information can contact press@betterallround.com. It’s all about keeping the conversation open and accessible.





















