What is Driftime?
Driftime is an impact-first creative partner that empowers progressive brands to create lasting change through strategic innovation and digital transformation. Based in Brighton, this media and design agency specializes in web design, app design, and digital design with a strong focus on ethical, responsible, and long-term social, environmental, and economic purpose. Their approach is all about blending creativity with measurable impact, making sure every project not only looks good but drives meaningful results.
Main Benefits and Key Figures
Driftime’s work speaks volumes through impressive numbers and tangible outcomes:
- 3.4 million actions – Partnering with Only One, Driftime helped boost ocean conservation efforts, growing community participation by 48%, from 819,754 to 1.22 million people taking action.
- $4.4 million allocated – Collaborating with CC Facility, they developed a digital platform that translated blended finance into real investment opportunities, funding 11 replicable projects.
- $7.8 million revenue – Working with shuddl, Driftime supported brand and platform development that led to a 62% improvement in operational efficiency and a 75% reduction in emissions, fueling $7.8 million in first-year revenue through organic growth.
Partners in Meaningful Change
Driftime’s partnerships go beyond just projects—they’re about creating real, lasting impact. Their long-term collaboration with Only One has driven significant progress in ocean conservation, from building digital ecosystems that empower individuals to influence transparent funding, to contributing to policy shifts in the US around single-use plastics and waste. It’s a blend of creativity and purpose that’s changing the game.
Supporting Climate and Economic Growth
Another key partnership is with CPI, where Driftime supports digital development across multiple initiatives. This work helps governments, businesses, and financial institutions drive economic growth while tackling climate change head-on. It’s a strategic approach that aligns financial success with environmental responsibility, proving that impact and profit can go hand in hand.
Clarifying Impact Investing
Driftime also teamed up with WHEB Group to sharpen their focus on impact investing in listed equities. Through strategic storytelling and design, they strengthened stakeholder engagement and established clear frameworks for impact reporting. This clarity helps investors and companies alike understand and communicate their social and environmental contributions more effectively.
Project Impact and Sustainable Development Goals
- SDG 13: Climate Action – Supporting initiatives that address climate change through innovative digital solutions.
- SDG 14: Life Below Water – Driving ocean conservation efforts with Only One.
- SDG 12: Responsible Consumption and Production – Influencing policy and behavior around single-use plastics and waste.
- SDG 8: Decent Work and Economic Growth – Enhancing operational efficiency and revenue growth for sustainable businesses.
- SDG 17: Partnerships for the Goals – Building strong collaborations that amplify impact across sectors.
Thought Leadership and Future Focus
Driftime isn’t just about delivering projects—they’re also thought leaders in the evolving digital and creative landscape. Their CCO and co-founder, Abb-d Taiyo, shares insights on how creatives are navigating the AI era and what skills the next generation really needs. It’s a forward-thinking mindset that keeps Driftime at the cutting edge of media, design, and digital innovation, always ready to adapt and lead in a rapidly changing world.
