What Is Etifor?
Etifor is an environmental consulting company that puts nature right at the center of every decision, crafting science-based solutions that truly make a difference. Born within the University of Padua, this company has grown into a certified benefit corporation (B Corp), dedicated to generating positive impacts on people and the environment alike. Their work spans improving economic, environmental, and social benefits of policies, projects, and investments—always with a deep respect for sustainability and nature conservation.
Main Benefits and Key Facts About Etifor
Etifor’s approach is both innovative and impactful. Here are some key highlights:
- Founded as a spin-off from the University of Padua’s Department of Territory and Agro-Forest Systems.
- Named “Etifor” by combining ethics and forestry—core to their identity.
- Certified as a benefit corporation and awarded the international B Corp certification in 2022.
- Launched WOWnature, a unique initiative enabling citizens, entities, and companies to grow new forests and protect existing ones.
- Responded to the 2018 Vaia storm, which damaged 42,800 hectares of forest, by supporting forest managers and restoring green lungs.
- Organized into six specialized teams covering governance for nature, tourism, nature positive, restoration and management of forests, WOWnature, and supply chains.
- Participates actively in global biodiversity efforts, including COP16 and the European Business & Nature Summit.
- Created Verderosa Farm, a regenerative farm focused on animal welfare, soil fertility, and biodiversity protection.
The Story Behind Etifor
The journey began with a group of passionate individuals—Lucio Brotto, Diego Florian, Alessandro Leonardi, Mauro Masiero, Davide Pettenella, and Laura Secco—who wanted to blend ethics with forestry. Their academic roots at the University of Padua helped them build a strong scientific foundation and an international network. The aftermath of the Vaia storm in 2018 was a turning point, pushing Etifor to broaden its mission and deepen its commitment to forest restoration and sustainable management. This story is one of passion, science, and a genuine love for nature.
WOWnature: Growing Forests, Growing Communities
WOWnature is more than just a project—it’s a movement. It invites citizens, companies, and public entities to actively participate in reforestation and forest conservation efforts. The initiative follows the strictest standards of responsible forest management, ensuring that every tree planted contributes to a healthier ecosystem. This model was first tested with Bosco Limite, Etifor’s multifunctional forest, where local residents adopted and planted trees, creating a real sense of community ownership and connection to nature.
Organizational Structure and Corporate Culture
Etifor’s commitment to people goes beyond environmental impact. The company embraces a participatory organizational structure, where everyone feels like an active part of the mission. This inclusive culture led to the creation of a manifesto—a guiding compass that keeps their values intact and drives daily decisions. Transparency, responsibility, and respect for people and the planet are at the heart of how Etifor operates, making it a truly conscious business.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 13: Climate Action – through reforestation and ecological restoration.
- SDG 15: Life on Land – by protecting forests and biodiversity.
- SDG 12: Responsible Consumption and Production – promoting sustainable supply chains.
- SDG 8: Decent Work and Economic Growth – supporting local development and sustainable investments.
- SDG 17: Partnerships for the Goals – building international networks and collaborations.
Verderosa Farm: Regenerative Agriculture in Action
Verderosa Farm is a shining example of Etifor’s holistic approach to sustainability. This regenerative farm prioritizes animal welfare and landscape care, improving soil fertility while protecting biodiversity. The farm produces high-quality local agricultural products, all cultivated with deep respect for the land and animals. It’s a model that shows how agriculture and nature conservation can go hand in hand, creating benefits for the environment, the community, and the economy.
