What is SekondFlow?
SekondFlow is the plug-and-play platform designed to recover value from unsold inventory. It’s all about turning surplus and returns into revenue, while giving brands full control and traceability over their products. Imagine a seamless way to handle those clothes that suck—yes, the garments that end up discounted or unsold, whether they’re in perfect condition or have minor defects. SekondFlow makes it easy to unlock hidden opportunities in this often overlooked segment.
The Main Benefit: Recovering Value and Protecting Brands
Here’s the deal: every year in Europe alone, a staggering 28 billion euros in value is lost due to unsold textiles. That’s about 0.7 million tons per year—roughly 12% of all textiles never reaching the end customer. Traditional solutions? They often destroy value and damage brand reputation. Donations, bulk sales, or outright destruction come with compliance risks and can hurt a brand’s image. Plus, regulations are tightening—traceability is no longer optional, with upcoming EU bans on destruction and new ESPR pressures kicking in by 2026.
- 28B€ in value lost annually in Europe
- 0.7M tons/year — 12% of textiles never reach customers
- Traditional solutions destroy value and reputation
- Donations, bulk sales, destruction create compliance risks
- Regulation makes traceability mandatory
- EU bans on destruction and ESPR pressure starting 2026
How SekondFlow Works
It’s pretty straightforward. First, brands set their own rules—markets, allowed channels, pricing and discount policies, exclusions, you name it. Then, sync your inventory by connecting directly with Shopify or uploading your surplus. Every item gets full traceability throughout the process. Next up, multichannel syndication kicks in, automating listings across approved circular marketplaces with centralized stock, pricing, and returns management. Finally, dashboards and KPIs keep track of units sold, recovery versus full price, margins, channel performance, and compliance. Simple, transparent, and effective.
Core Technology Behind SekondFlow
At its heart, SekondFlow offers brand-level customization—brands decide margins, channels, pricing rules, and exclusions. The platform automates stock distribution across multiple resale channels, enabling faster, data-driven decisions. Smart item classification analyzes condition, type, seasonality, and value to recommend the best resale path for each unit. Plus, item-level traceability ensures compliance every step of the way. And with analytics and reporting, brands get insights on recovery rates, margins, channel efficiency, and compliance. It’s tech that powers smarter recommerce.
Multichannel Power: Reach More, Manage Better
Access over 86 resale marketplaces from one centralized platform. SekondFlow lets brands centralize resale stock, pricing, and impact management all in one place. Set your own rules—define markets, channels, and limits—and update listings instantly across channels. No more juggling multiple platforms or losing track of inventory. It’s all about maximizing reach while keeping control and protecting brand integrity.
Impact on Sustainability and Circular Economy
- Supports Sustainable Development Goal (SDG) 12: Responsible Consumption and Production
- Contributes to SDG 9: Industry, Innovation, and Infrastructure through tech-driven solutions
- Advances SDG 13: Climate Action by reducing waste and emissions from unsold inventory
- Promotes SDG 8: Decent Work and Economic Growth by creating new revenue streams
- Aligns with SDG 17: Partnerships for the Goals by enabling collaboration across resale marketplaces
Turning Surplus into Value—Powered by Technology
SekondFlow isn’t just another platform—it’s a game-changer for fashion brands looking to maximize revenue from surplus and returns without friction. By combining smart tech, full traceability, and multichannel reach, it transforms what used to be a costly problem into a valuable opportunity. The future of recommerce is here, and it’s powered by SekondFlow’s innovative approach to circular fashion.
