What is GOFLUO?
GOFLUO is a small, Belgian-based start-up founded by Julie Vets. Julie, a young mother with a background in fashion, just couldn’t stand those ugly safety vests when dropping off her kids to school. But safety? That was non-negotiable. She wanted her kids to be visible in traffic, without sacrificing style. Despite having an eye for cool, new brands, she couldn’t find any fun, good-looking high-vis accessories out there. So, convinced that high-vis wear could be hip and fashionable, she started sketching the first designs for GOFLUO back in 2016.
The Main Benefit: Safety Meets Style
GOFLUO isn’t just about looking good—it’s about being safe and seen. Here are some key facts and figures that highlight what makes GOFLUO stand out:
- Official CN1150 certificates received for bodyglowers, ensuring top safety standards
- First collection launched two years after initial designs, featuring fashionable safety vests
- Second collection introduced adult safety vests with functional features like hoodies, side pockets, and two-way zippers
- Bestsellers like Darkflow & Darknight remain popular and are re-produced annually
- Reflective, breathable fabrics designed specifically for outdoor workouts
The Journey from Idea to Business
After launching the first collection, GOFLUO quickly grew from a passion project into a real business. As demand soared, Julie realized she needed investors to scale production. Thanks to Flanders DC, she connected with Hendrik Winkelmans from the investment group Freshmen, who became her business match. This partnership helped GOFLUO produce bigger quantities and expand its reach. It’s a classic start-up story—vision, hustle, and a bit of luck.
Design Innovations for Everyday Use
GOFLUO’s second collection wasn’t just about looks—it was about function. Julie added features that made the vests more comfortable and practical, especially for cycling. Think hoodies to keep warm, side pockets for essentials, and two-way zippers for easy ventilation. These thoughtful touches turned the safety vest into something people actually wanted to wear daily. And it worked—many started wearing GOFLUO vests during workouts, prompting Julie to seek out reflective, breathable fabrics perfect for outdoor activities. More workout wear is definitely on the horizon.
The Meaning Behind the Name
GOFLUO says it all. The name captures the spirit of the brand—go-go-go and always visible. It’s made for the go-getters, the unstoppable ones who show up early, stay out late, and keep shining in between. Julie’s vision was to motivate everyone, young and old, to be seen in traffic. After all, thousands of people hop on bikes, jog, walk dogs, or just commute every day. Vulnerable road users need the right reflective gear, and GOFLUO helps turn that necessity into a fashion statement. Winter, summer, morning, or evening—visibility is a must, no exceptions.
Project Impact: Supporting Sustainable Development Goals
- SDG 3: Good Health and Well-being – promoting safety and reducing accidents in traffic
- SDG 9: Industry, Innovation, and Infrastructure – developing innovative, functional safety wear
- SDG 11: Sustainable Cities and Communities – encouraging safer mobility for pedestrians and cyclists
- SDG 12: Responsible Consumption and Production – focusing on quality, durable products
- SDG 13: Climate Action – supporting micro-mobility and active transport options
Looking Ahead: The Future of GOFLUO
GOFLUO is on an exciting journey. In 2020, Julie expanded the collection with more bodyglowers, jackets, and bodywarmers, and even hired her first employees. With her husband’s support, she’s ready to “go big or go home.” The future looks bright: plans to sell worldwide, broaden the rainwear, activewear, and bag collections, and keep pushing design innovation. As micro-mobility grows, GOFLUO is set to grow right alongside it—always evolving, always aiming to be the go-to brand for everyone on the move.
