What is Mobile Advertising That Hits the Mark?
Imagine the largest platform for mobile and dynamic outdoor advertising on bicycles in Switzerland. That’s exactly what this project is all about. Since 2018, it has connected over 18,500 cyclists across the country who make their private bicycles available for advertising campaigns every single day. It’s simple, good, and visible advertising that moves through cities and towns, catching eyes in a way traditional ads just can’t. Local, regional, and national companies tap into this network to get their message out in public spaces, using a fresh and sustainable approach.
Main Benefits and Key Figures
So, what makes this advertising platform stand out? Let’s break it down:
- 300+ satisfied customers rely on this dense advertising network daily to reach their target audience.
- 31 Swiss locations covered, allowing campaigns to be booked locally, regionally, or nationally, starting from just 7 days with guaranteed reach.
- Over 18,500 motivated ambassadors (aka cyclists) are ready to carry your message across Switzerland.
- More than 1,000 successful advertising campaigns are handled every year, proving the effectiveness of this approach.
- National campaigns running for 14 days reach 56% of the Swiss population — that’s huge!
- 92% of advertising contacts happen when bicycles are standing still, with people passing within 10 meters of the advertising box.
- 55% of people report seeing these advertising boxes from once a week to several times a day in urban areas.
- 67% of respondents find these ads more sympathetic and less disruptive than traditional channels like TV, posters, or radio.
The Community Behind the Campaigns
At the heart of this project is a vibrant community of cyclists who don’t just pedal around—they actively participate in advertising campaigns. These cyclists benefit from a convenient advertising box attached to their bikes, which offers plenty of storage space. Plus, they get a weekly voucher as a thank-you for completing campaigns. It’s a win-win: advertisers get their message out there, and cyclists earn rewards while promoting sustainability. This community spirit keeps the network buzzing and growing stronger every day.
Advantages for Advertisers
Advertisers get a lot more than just space on a bike. They gain access to a nationwide advertising network that targets the Swiss population in a very eye-catching and cost-effective way. The format is not only highly visible but also creates a sympathetic effect—people tend to like these ads more than traditional ones. Plus, campaigns come with a free evaluation to measure success and integrated live tracking to guarantee reach. It’s advertising that’s smart, sustainable, and super effective.
Where You’ll See These Bikes
This mobile advertising network is active in 31 Swiss cities, including Basel, Bern, Zurich, Geneva, Lausanne, Lucerne, Winterthur, St. Gallen, Lugano, Aarau, and many more. Whether it’s a bustling city center or a quieter town, these bikes are everywhere, making sure ads get noticed. The diversity of locations means campaigns can be tailored to local, regional, or national audiences, offering flexibility and precision in targeting. It’s outdoor advertising that really moves with the people.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 11: Sustainable Cities and Communities – promoting eco-friendly advertising in urban spaces.
- SDG 12: Responsible Consumption and Production – using bicycles as a sustainable transport and advertising medium.
- SDG 13: Climate Action – reducing carbon footprint by replacing traditional advertising vehicles with bicycles.
- SDG 8: Decent Work and Economic Growth – creating opportunities for cyclists to earn through advertising participation.
- SDG 9: Industry, Innovation, and Infrastructure – pioneering a unique advertising solution that blends mobility and marketing.
Why This Advertising Solution is Unique
What really sets this project apart is its innovative use of the most sustainable means of transport—bicycles—to deliver high-reach, comprehensive, and eye-catching outdoor advertising. It was the first company in the world to do this, turning everyday bikes into moving billboards that catch attention without the noise and clutter of traditional ads. This approach not only supports environmental goals but also creates a fresh, friendly advertising experience that resonates with people. It’s advertising that’s not just seen, but welcomed.
