What is the CAP Watch Project?
CAP watch is launching a crowdfunding campaign soon. Join the waiting list and be part of something truly unique. This isn’t just any watch—it’s an eco-industrial watch that combines design and vision in a way that’s inspired by nature itself. The project draws from biological cycles, embracing the idea of giving products a second life through reuse, repair, and refurbishing raw materials. CAP watch takes inspiration from the cyclical functioning of natural ecosystems, aiming to create economic, social, and environmental value all at once. It’s a fresh take on timekeeping, designed to last and built with sustainability at its core.
Main Benefits of the CAP Watch
Here’s what makes CAP watch stand out:
- NATURAL: Inspired by biological cycles, promoting reuse and repair.
- CONFIDENT: Built to last—mechanical, durable, and timeless design.
- ELEMENTARY: Mechanical and unifunctional—no batteries, no electronics.
- PRELOVED MATERIAL: Uses local, renewable materials—no diamonds, no gold.
- Awards: 2nd place at Circular Economy Incubator 2022 and 3rd place at Innovation Competition Basel 2021.
Inspired by Nature’s Cycles
The CAP watch’s design philosophy is deeply rooted in the natural world. Inspired by biological cycles, it reflects the idea that nothing should go to waste. Instead, products should be given a second life through thoughtful reuse, repair, and refurbishing. This cyclical approach mirrors how ecosystems function—everything is connected, and resources are continuously renewed. CAP watch embodies this vision, aiming to create value that’s economic, social, and environmental all at once. It’s a watch that doesn’t just tell time but tells a story about sustainability.
Durability at Its Core
Built to last, the CAP watch embraces the DNA of mechanical watches, which have been around for over 50 years. Unlike disposable gadgets, this watch is designed with longevity in mind. Its timeless design ensures that the pleasure of wearing it lasts for decades. Sustainability starts from the very conception of the watch—choosing a design that never goes out of style is key to reducing waste and encouraging long-term use. It’s a confident statement against the throwaway culture.
Simple, Mechanical, and Sustainable
CAP watch keeps things elementary. It’s mechanical and unifunctional, coming to life through the wearer’s movements. No batteries, no electronics—just pure, mechanical symbiosis. It’s a reminder to slow down and appreciate time in a sustainable way. The project asks: “How do we give time to future generations? What is time worth to us?” CAP watch offers an answer—the first watch that measures time sustainably, without compromising on style or function.
Project Impact and Sustainable Development Goals
- SDG 12: Responsible Consumption and Production
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 11: Sustainable Cities and Communities
- SDG 13: Climate Action
- SDG 15: Life on Land
Local, Renewable, and Ethical Materials
The CAP watch is crafted from preloved materials sourced locally, emphasizing 100% renewable resources. It consciously avoids using diamonds or gold, materials often linked to environmental and ethical concerns. This choice reinforces the project’s commitment to sustainability and ethical production. By focusing on local materials, CAP watch reduces its carbon footprint and supports local economies. It’s a watch that’s as responsible as it is stylish—proof that luxury and sustainability can go hand in hand.
