What is GreenFi?
GreenFi is the fresh face of sustainable banking and investing, officially launched on April 22, 2025. It’s the new home for customers who value climate-friendly financial services, carrying forward the trusted banking products previously offered by Aspiration. Whether it’s checking, savings, or investment accounts, everything stays intact—just under a name that truly reflects a commitment to green finance. Your deposits continue to avoid funding fossil fuels, ensuring every dollar works toward a cleaner, greener future.
Main Benefits of GreenFi
GreenFi isn’t just a rebrand; it’s a leap toward a more impactful financial experience. Here are some key facts and figures that highlight what makes GreenFi stand out:
- Launched on April 22, 2025, marking a new chapter in sustainable finance.
- FDIC insured deposits up to $1 million, providing enhanced security and peace of mind.
- Maintains climate-friendly banking—your money never funds fossil fuels.
- Offers a seamless transition from Aspiration accounts with no action needed.
- Plans to introduce high-yield savings accounts with competitive interest rates.
- Upcoming climate-friendly credit cards designed to reward purposeful spending.
- Expanded investment options including ETFs, mutual funds, and impact investments.
- New sustainable loans to finance eco-conscious projects and purchases.
Seamless Transition and Account Security
Customers can relax knowing their accounts will automatically transition to GreenFi over the next 30 to 45 days—no hassle, no interruptions. The company operates independently, with no ties to previous entities that might cause concern. Plus, deposits are FDIC insured up to $1 million, which is a step above the usual coverage, giving users extra confidence that their money is safe and secure. Soon, new GreenFi tap-to-pay debit cards will arrive, making everyday transactions easier and more aligned with sustainable values.
Expanding Financial Products for a Greener Future
GreenFi is gearing up to offer a suite of new products designed to help customers grow their wealth while supporting the planet. High-yield savings accounts will let users earn more interest without compromising their values. Climate-friendly credit cards will provide rewards and cash back on purchases that align with sustainability goals. The improved Plus subscription aims to amplify customers’ climate impact, while impact investments and sustainable loans open doors to greener financial opportunities. It’s all about making every dollar count—both for personal finance and the environment.
Why GreenFi? The Vision Behind the Name
The name GreenFi captures a bold vision: finance as a tool for positive change. Banking and investing aren’t just about numbers—they’re about shaping the future. After acquiring the fintech arm of Aspiration Partners, Inc., Mission Financial Partners set out to build a next-generation platform focused solely on sustainable finance. GreenFi is the result—a company dedicated to empowering customers to make a real difference with their money. It’s about more than banking; it’s about being part of a movement that puts the planet first.
GreenFi’s Impact on Sustainable Development Goals (SDGs)
- SDG 7: Affordable and Clean Energy – Supporting investments that avoid fossil fuels.
- SDG 8: Decent Work and Economic Growth – Promoting sustainable economic opportunities.
- SDG 9: Industry, Innovation, and Infrastructure – Driving fintech innovation for green finance.
- SDG 12: Responsible Consumption and Production – Encouraging eco-friendly spending habits.
- SDG 13: Climate Action – Directly contributing to climate-friendly banking and investing.
- SDG 15: Life on Land – Supporting projects that protect natural ecosystems.
Looking Ahead: What Customers Can Expect
As GreenFi evolves, customers can look forward to a growing range of products and features designed to deepen their climate impact. From enhanced mobile banking experiences to new rewards programs, the focus remains on making sustainable finance accessible and rewarding. Keep an eye on your inbox for updates, because this journey is just beginning—and it’s one that promises to make banking better for both people and the planet.
