What is Asellera?
Asellera is a unique platform that partners with celebrities to create a new generation of consumer brands. These brands aren’t just about products—they’re about sustainability and social impact. The team behind Asellera consists of serial entrepreneurs and brand builders who have a proven track record of scaling businesses from zero all the way to nine figures. Based in vibrant cities like Madrid, CDMX, Miami, and Los Angeles, Asellera is all about blending innovation with purpose.
Main Benefits of Asellera’s Approach
What sets Asellera apart? It’s their powerful combination of trends, innovation, and operational excellence, plus the strategic partnerships they build. Here are some key figures and facts that highlight their impact:
- Presence in four major cities: Madrid, CDMX, Miami, and Los Angeles
- Brands scaled from zero to nine figures in revenue
- Focus on sustainability and social inclusion
- Partnerships with celebrities and content creators who act as active co-founders
- Portfolio includes leading natural and ecological brands in Mexico and Europe
The Story Behind Asellera
At its core, Asellera’s mission is to develop consumer brands that truly impact people’s everyday lives. They’re not just about selling products; they’re about promoting social inclusion and making eco-friendly products accessible to everyone. Their goal? To minimize health issues, reduce water waste, and cut down on single-use plastics. It’s a mission that’s as much about people as it is about the planet.
How Asellera Works
Asellera operates as an exclusive platform that taps into mega trends and product innovation. But what really makes it tick is the way it brings celebrities and content creators on board as active co-founders. This team approach unlocks the full potential of each brand, boosting visibility and spreading shared values. It’s a fresh take on brand building—one that’s collaborative, dynamic, and deeply rooted in purpose.
Asellera’s Portfolio
Their portfolio is a testament to their commitment to sustainability and social impact. It includes:
- NATURAL DRY: The leading natural and sustainable deodorant brand in Mexico.
- FLOPP ECO: The top ecological household cleaning brand in Europe.
- COMING SOON: A makeup brand developed with one of Mexico’s biggest influencers, focused on raising mental health awareness. This brand will also feature a social impact initiative aimed at expanding access to mental health services for younger generations in Mexico. Stay tuned!
Impact on Sustainable Development Goals (SDGs)
- Good Health and Well-being (SDG 3) – by minimizing health issues through eco-friendly products
- Clean Water and Sanitation (SDG 6) – by reducing water waste
- Responsible Consumption and Production (SDG 12) – through sustainable product innovation
- Climate Action (SDG 13) – by cutting down single-use plastics and promoting eco-conscious choices
- Reduced Inequalities (SDG 10) – by promoting social inclusion and democratizing access to sustainable products
Get Involved with the Sustainable Generation
Asellera invites everyone to join the movement toward a healthier planet. Their call to action? “Let’s ‘ASELLERA-TE’ together.” It’s more than a slogan—it’s a rallying cry for those who want to be part of a sustainable generation. Whether through their innovative brands or social impact initiatives, Asellera is paving the way for a future where business success and positive change go hand in hand.
