What is the Project?
Located at the intersection of simplicity and sustainability, Amalthea is a pioneering in-store refillable cosmetics brand that offers organic, safe, and eco-friendly products for everyone. Shipping in 1 business day with shipping costs offered, the brand makes personal care accessible while staying true to its commitment to nature. Everything started with a personal revolution – a realization that true beauty goes beyond a fixed image and perfection. With a focus on trust, well-being, and sharing, Amalthea crafts a signature beauty routine that adapts to various skin types with a simple, four-moment ritual… it is a refreshing return to the sources.
Main Benefit of Amalthea Cosmetics
The main advantage that sets Amalthea apart is its environmentally friendly approach combined with an uncomplicated beauty ritual. Key facts and figures include:
- Shipping in 1 business day
- Simple face & body ritual: three moments for the face and one for the body, plus a moment for hair
- Organic and safe formulation, established since October 2018
- Products designed by skin type – from very dry to normal and combination to oily skin
- Refillable and reusable bottles and accessories (except for pumps)
- Innovative subscription model that renews products every two months
- Travel format products offered with annual subscriptions
Discovering the Amalthea Ritual
The Amalthea beauty routine is designed to meet daily needs in the most intuitive way possible. It is divided into four distinct moments: three for the face and one for the body — no more. There is also an exclusive moment for hair that reflects the brand’s belief in cosmetics by skin type, not gender. Embracing this routine means indulging in products that adapt as skin evolves with the seasons, lifestyle changes, and time. Simple, yet revolutionary, the ritual creates a natural balance and a feeling of well-being that is easy to experience… refreshing and engaging.
The Story Behind the Brand
The genesis of Amalthea can be traced back to a personal journey—an undeniable shift from a long career in finance to the pursuit of what truly matters. The world of cosmetics had always been perplexing, pushing the notion that flawless beauty demanded numerous products filled with controversial ingredients. The story unfolds with a deep concern for both human health and the environment, leading to the launch of Amalthea in October 2018. Alexandre, known as Amadeus, joined shortly after, reinforcing a vision built on simplicity, transparency, and environmental respect. The narrative, filled with passion and commitment, is a testament to a revolution in tomorrow’s cosmetics.
Environmentally Friendly and Organic Initiatives
At its core, the project is a celebration of nature’s abundance. Every product is crafted to be simple, healthy, and organic while staying true to the pledge for environmental respect. All bottles and accessories, except pumps, are designed to be refillable and reusable, which helps reduce waste. The brand’s packaging revolution pushes back against the rising tide of pollution in the cosmetics industry. Moreover, by offering subscriptions that allow customers to renew their products by postal delivery or in-store refilling, the concept sustains an eco-friendly cycle that takes care of both users and nature. It is a modern blend of responsibility and innovation.
Project Impact and SDGs
- SDG 3: Good Health & Well-Being – by providing safe and organic cosmetic products
- SDG 12: Responsible Consumption & Production – through refillable and reusable packaging
- SDG 13: Climate Action – by reducing waste and supporting sustainable practices
- SDG 15: Life on Land – through environmental protection and natural ingredients
Innovative Subscription Experience for Evolving Needs
The subscription service offered by Amalthea is not a static concept—it is an engaging, ever-evolving process that adapts as customers’ needs change. Every two months, products are renewed by postal delivery or replenished in-store through meticulous sterilization and refilling of bottles, ensuring that the routine aligns with the current state of the skin. It is an innovative way to keep pace with the evolving demands of modern lifestyles and seasonal transitions… an understated commitment that continues to resonate. In addition, a one-year subscription comes with a special gift: travel format products that prevent any interruption in the cherished ritual. This dynamic approach redefines beauty care with a focus on genuine care for both the customer and the environment.
