What the Project Is
Ma Bonne Étoile is a team of passionate individuals dedicated to improving everyone’s life through disruptive products that tackle real business problems. It is a French and family business that builds excellent, eco-designed products with a focus on sustainability and social responsibility. The Squiz bottle, for instance, was born in the kitchen of Elizabeth and Nicolas—joyful parents of five children—when they sought a solution to the waste generated by disposable compotes. The bottle is both refillable and socially responsible, featuring Swiss manufacturing and local packaging in collaboration with an establishment that supports the development of people with disabilities. Designed for small and medium-sized enterprises looking to optimize their performance, Ma Bonne Étoile makes it easy to adopt a more sustainable, waste-free lifestyle… The project truly reflects a commitment to providing simple, fun, and reusable containers that transform daily consumption habits.
Main Benefit
This innovative project offers numerous benefits and noteworthy figures:
- Products designed for small and medium-sized enterprises to optimize performance.
- 1 Squiz bottle replaces at least 50 disposable bottles—quite a significant waste reduction.
- Since 2014, the initiative has prevented the waste of 61 million single-use food pouches.
- Maintains the highest score on the B Corp assessment in France since its inception in 2015.
- Production is rooted in European manufacturing, with 60% of the final product value sourced within 80km of its headquarters.
The Innovation Behind the Concept
At its core, Ma Bonne Étoile represents innovation—a merging of practicality and meaningful design. The products, such as the Squiz bottle, are not merely functional items; they carry the story of a real need arising from everyday life. Seeing excessive waste in disposable compotes spurred Elizabeth and Nicolas into action. There is a clear intention to change habits, to encourage a shift towards reusable, eco-responsible solutions that make a tangible difference. The creative spark behind the Squiz bottle illustrates how an everyday challenge can lead to breakthrough ideas, transforming the way consumption is perceived without compromising on fun and convenience.
Commitment to Social and Environmental Responsibility
Ma Bonne Étoile’s commitment runs deep. The ethos of the project is structured around raising awareness and supporting the largest possible number of people to move toward a waste-free future. The emphasis on eco-design is paired with responsible sourcing and manufacturing practices. The production process includes using 100% recyclable plastics, sourcing materials locally, and reducing dependence on single-use packaging. Moreover, the project collaborates with associations that focus on the social and professional integration of people with disabilities, reinforcing an inclusive approach that reaches far beyond just environmental impact.
A Community-Focused Model
The project does more than just address consumer needs—it also plays an important role in local communities. The products are made in Europe, ensuring that local economies benefit from the production activities while staying environmentally conscious. The model supports local communities by keeping 60% of the product’s final value within an 80km radius of the headquarters. In terms of shared decision-making, the governance model is mission-led, with bylaws that include environmental and social goals. This approach reflects a deep-rooted belief in using business as a force for good, encouraging regional growth and the integration of social values into every aspect of production.
The Impact on Everyday Life
Ma Bonne Étoile’s solutions are designed for various settings—on the go, at home, or at school. Whether in a bustling urban environment or a small town, the initiative fosters long-lasting habits by promoting zero waste and eco-responsible behavior from an early age. Children grow up being introduced to the idea of reusables instead of disposables, helping them form sustainable habits that blossom over time. The playful yet practical design of the products makes sustainability approachable and fun… The initiative not only benefits the planet by reducing waste but also nurtures a conscious, environmentally friendly community through everyday actions.
Project Impact
- SDG 12: Responsible Consumption and Production – Through reduced single-use waste and the integration of recyclable materials.
- SDG 9: Industry, Innovation, and Infrastructure – Innovating with eco-designed products that solve everyday challenges.
- SDG 11: Sustainable Cities and Communities – Supporting local production and community-focused initiatives.
- SDG 10: Reduced Inequalities – Integrating social responsibility and inclusivity with support for individuals with disabilities.
- SDG 13: Climate Action – Promoting sustainable consumption practices that contribute to a waste-free future.
A Step Towards a Waste-Free Future
The journey of Ma Bonne Étoile sets an inspiring example of what can be achieved by combining innovative design with a steadfast commitment to environmental and social values. The focus on reusable containers, such as the Squiz bottle, not only minimizes waste but also raises awareness about the significant impact that everyday changes in habits can have on the broader ecosystem. With initiatives that prioritize local sourcing, inclusive growth, and eco-responsibility, the project is a beacon for those who seek practical solutions to modern challenges… It exemplifies how a small change—like choosing a reusable bottle over disposables—can contribute to a larger, greener future for all.
