What the Project Is
Sustainable sneakers with recycled tire soles // 1 recycled tire each time 3 pairs are produced // Local production. OTH is an unisex sustainable sneaker brand where every pair tells a story. Crafted with passion and precision, these top quality sneakers use 100% Italian high quality leather and are produced in a craft factory in Portugal. This project combines style with sustainability by giving recycled tires a second life and celebrating local, premium production. The result? Sneakers that aren’t just footwear, but a statement about thoughtful design, environmental responsibility, and the beauty of creative reuse…
Main Benefit
Key figures and facts include:
- 1 recycled tire is used for every 3 pairs produced
- Local production in a craft factory in Portugal
- Each sneaker is made with 100% Italian high quality leather
- Sustainable materials and innovative recycling processes
- Unisex design that appeals to a wide audience
Craftsmanship and Italian Excellence
Each sneaker is crafted with meticulous care, celebrating the heritage of high quality Italian leather and expert production. The authenticity of the materials and the dedication to sustainability blend together, creating a product that feels both luxurious and responsible. There’s an undeniable charm in knowing that behind each pair is a story of careful selection, skilled hands, and an innovative approach to design that uses recycled tires to create unique and durable soles. The energy behind the production process resonates in every stitch and seam, making each sneaker a piece of wearable art.
A Call for Road-Trip Adventure
Embodying a spirit of escape and exploration, each model bears the name and GPS coordinates of an unusual and unknown place, as a call for a spontaneous road-trip. It invites wearers to step outside the ordinary and enjoy life’s spontaneous adventures. The playful twist of attaching coordinates to each model becomes more than a design element—it transforms into an emblem of wanderlust. Whether it’s the quiet hum of endless roads or the thrill of discovering secret spots, this touch of adventure sparks daydreams and conversation, bringing a casual, yet compelling narrative to every step.
Sustainable Style Across Collections
The project’s digital presence resonates with clarity and simplicity. With navigation menus like WOMEN, MEN, Vegan, Socks, and Archives, the design reinforces ease of exploration: button-like prompts of “See all” and clear categorization ensure that those looking for sustainable style find options that match both their ethics and tastes. And it isn’t just the sneakers—the website highlights supporting pages such as About, Brand, Project, and Road-trip, which deepen the story behind the collections. The site also extends its reach with social links to Instagram, Facebook, YouTube, Pinterest, TikTok, and LinkedIn, offering a well-rounded experience that connects users with a broader community of enthusiasts.
Enhanced Customer Experience and Service
Additional benefits include tangible customer care options: free shipping for orders over €100 and free returns and exchanges within 15 days provide comfort and convenience to every buyer. The website’s functional features—Size Guide, Care Guide, Delivery and Return info, Point of Sale, Press, FAQ, Contact, and even details on Taxes and Import—inform and support the customer journey. There is a refreshing attention to detail that underlines every aspect of the service, ensuring that sustainability and style go hand in hand with an effortless shopping experience.
Project Impact on Global SDGs
- SDG 9: Industry, Innovation and Infrastructure – by reusing materials creatively and innovating production processes
- SDG 11: Sustainable Cities and Communities – fostering local production and preserving traditional craftsmanship
- SDG 12: Responsible Consumption and Production – emphasizing recycling and sustainable manufacturing methods
- SDG 13: Climate Action – reducing waste and the environmental impact with every sneaker produced
- SDG 8: Decent Work and Economic Growth – supporting local craftsmanship and ethical production practices
Connecting Locally and Globally
Beyond the product itself, the project creates connections that span from local artisan workshops to global digital communities. Social media presences on Instagram, Facebook, YouTube, Pinterest, TikTok, and LinkedIn stand as vibrant testimonies to an engaged, modern audience. Free shipping, returns, and practical guides such as Size and Care ensure that the practical side of buying eco-friendly sneakers is addressed. With clear links to essential pages on Delivery and Return, Point of Sale, Press, FAQ, Contact, Taxes and Import, Terms of Use, Refund Policy, and General Terms and Conditions, the digital space is as curated as the sneakers themselves. This holistic, friendly, and dynamic approach weaves together quality, responsibility, and a touch of adventure… inviting people from across the globe to step into a lifestyle of conscious choice and stylish performance.
