What is HOPE Hydration?
HOPE Hydration is all about refilling your next adventure and powering every journey with premium, Pentair Everpure Carbon-Filtration, UV-stabilization, and chilled H2O. It stands as a symbol of hydration that transcends daily refreshment, embodying a pledge for the planet in a world where every refill becomes a step toward sustainability. HOPE Hydration is designed with the intent to make water universally accessible, reduce plastic waste, and help brands build personal relationships—one refill at a time. Its stations offer a unique blend of functionality and environmental purpose, ensuring that every sip quenches thirst and fuels exploration. Quiet excitement surrounds these stations, where a pause… a refill, can change the narrative of environmental impact.
Key Benefits of HOPE Hydration
Key benefits reflect the core capability of HOPE Hydration to transform hydration into an eco-friendly experience, blending innovation with everyday utility. The project brings with it:
- 0 plastic bottles diverted
- 0 plastic waste diverted (grams)
- 0 CO2 diverted
- Powered by Premium filtration and chilled H2O, ideal for every adventure
- Seamless integration with digital screens capturing over 1M passersby
Connecting with Communities at Airports
At airports, HOPE Hydration is about refreshing the passenger journey at every terminal. The initiative resonates perfectly with the fast pace of travel, allowing busy voyagers a moment of respite—a moment where hydration meets modern convenience. Every station stands as a welcome landmark in bustling terminals, capturing the attention of travelers with eye-catching 55” screens and a rapid 16-second refill average. Here, hydration transforms waiting times into opportunities for engagement and sustainability, encouraging a lifestyle where every refill matters.
Revitalizing Urban Spaces
In cities, the HOPE Hydration project plays a vital role in rehydrating the city’s adventurers, one stop at a time. This project is not just about providing water; it’s about inviting urban dwellers to take a moment to pause and enjoy their journey. Along city routes and busy intersections, HOPE Hydration stations become beacons of environmental progress—a nod to a future that values every resource. In urban landscapes, thousands discover that a simple refreshment change can lead to a shift in the everyday narrative, encouraging mindful consumption and energizing urban exploration.
Engaging Events and Venues
A dynamic approach defines how HOPE Hydration engages at various events—from conferences that hydrate minds and power conversations, to music events where every refill elevates the musical vibe. At a range of venues including retail settings, stadiums, and other public spaces, hydration becomes more than a commodity; it turns into an experience that supports every cheer, every conversation, and every interaction. The project’s presence at conferences, music events, and sporting venues undoubtedly establishes a new revenue stream while refreshing and energizing large crowds, making every gathering feel uniquely thoughtful and sustainable.
HOPE Hydration and Sustainable Development Goals
- Plastic Free
- Waste Free
- Circular
- Circular Economy
- Reduce
- Reuse
- Recycle
- Water
- Beverage
- Drinks
- Climate Technology
The Future of Hydration and Impact
HOPE Hydration is proud to be a public benefit corporation and a Certified B Corp, with a notable B Corp score of 80.9. It is not only a project in the beverages industry, but also a testament to the power of sustainable design combined with innovative technology. The stations represent an exciting intersection of hydration and environmental stewardship. With each refill, there is a stepping stone towards combating a single-use plastic that takes over 400 years to degrade. Each refill is a reminder that staying hydrated can be a conscious act—a small, yet significant, move to combat plastic pollution, water waste, and CO2 emissions one refill… one bottle… one person at a time.
Across diverse environments such as airports, cities, conferences, music events, retail outlets, stadiums, and various venues, HOPE Hydration consistently demonstrates its versatility and relevance. It shines as an award-winning project, recognized and celebrated for innovation—the accolades include the Most Innovative Company, Fast Company Logo, B2B Innovation Award, Innovation of the Year, and Start-Up Pitch Award. The visibility provided by dynamic digital displays not only informs but interacts with over a million passersby, transforming public spaces into hubs of sustainable action.
The intriguing blend of premium water quality with effortless access through captivating digital media ensures that every experience is engaging, impactful, and refreshingly modern. HOPE Hydration is truly an embodiment of progress that aligns perfectly with the trends toward environmental consciousness, circular economy principles, and pioneering climate technology. The project encapsulates a blend of futuristic design and practical, everyday utility, inspiring both brands and communities to join the journey toward a more sustainable future.
