What Picterra Is About
TURN ENVIRONMENTAL COMPLEXITY INTO DECISION-READY INTELLIGENCE WITH GEOAI – that’s the promise behind Picterra. In a world where risk, impact, and opportunity often remain unclear, Picterra steps in to transform limited visibility into strategic control. Founded in 2016 in Lausanne, Switzerland by Frank de Morsier and Pierrick Poulenas, Picterra is an AI-based SaaS platform that brings Earth observation imagery into everyday decision-making. It enables users to detect, localize, and count any objects from satellite and aerial imagery in just a few clicks… This isn’t only about flashy technology; it is about linking deep learning with human expertise to create an accessible tool for everyone, not merely data scientists or developers.
Main Benefits and Key Figures
Picterra’s approach offers clarity amid the chaos of disconnected data, static audits, supplier reports, and fragmented ESG inputs. Its capabilities unlock measurable impacts through scalable oversight. Key figures and facts include:
- Augments existing ESG, supplier, and farm data with near-real-time GeoAI.
- Surfaces land, risk, and compliance insights across diverse regions and operations.
- Walter Matter analyzes over 500,000 plots to assess deforestation risk and ensure EUDR compliance across complex supply chains.
- BAT reaches more than 90,000 contracted farmers by monitoring soil health, erosion, and water retention across supply chain networks.
- RPA monitors over 130,000 km² of land to validate sustainable practices and shape biodiversity-focused policies.
Innovative Technology Driving the Solution
Picterra’s technology is built on a blend of deep learning and interactive data exploration. It harnesses near-real-time geospatial intelligence to empower environmental and supply chain data. It transforms scattered information into actionable insights – essentially turning complexity into clarity and control. By using a personalized AI model, the platform allows users to create a common library of detection capabilities. This community-driven approach pools expertise and perspective, ensuring that the platform evolves with each use, keeping operations agile and informed.
Enhancing Operational Oversight
Imagine having a Mission Control for Environmental Intelligence, where every detail from climate resilience to land compliance is captured and interpreted. With Picterra, operational oversight isn’t a guessing game; it is a process enriched by near-real-time insights. The platform enables sustainability teams to detect risks early and validate compliance with verifiable geospatial evidence. Monitoring is proactive and scalable, ensuring that critical risks do not remain unseen until it is too late. It’s all about helping organizations choose where to act, ensuring that actions are based on data that truly matters.
Bridging the Gap Between Data and Decisions
The challenge today is not a lack of data, but rather the fragmentation of information across various systems. Picterra bridges that gap by integrating ESG tools, farm records, and supplier declarations with powerful GeoAI capabilities. This integration transforms scattered environmental and supply chain data into structured intelligence. The result is a dynamic environment where decisions are made with precision, backed by evidence. For sustainability leaders, this means moving from reactive monitoring to a proactive strategy that continuously adapts to emerging risks and opportunities… It’s a step towards transforming data overload into a well of clear, decision-ready information.
Project Impact on Sustainable Development
- SDG 13: Climate Action – Picterra supports climate resilience by providing timely insights into environmental risk and proactive solutions.
- SDG 15: Life on Land – The technology ensures effective land management and deforestation risk monitoring, protecting terrestrial ecosystems.
- SDG 9: Industry, Innovation and Infrastructure – Through innovative GeoAI, the platform drives scalable solutions that modernize infrastructures.
- SDG 12: Responsible Consumption and Production – By validating sustainability claims and regulatory alignment, Picterra reinforces responsible practices.
- SDG 11: Sustainable Cities and Communities – Enhanced compliance and environmental oversight help in forging sustainable urban and rural communities.
Future Perspectives and Continued Innovation
Picterra envisions a future where Earth observation and machine learning form the backbone of environmental decision-making globally. Its goal is to democratize access to critical, verifiable intelligence about the planet, ensuring that sustainability decisions are backed by reliable data. As the collective library of detection capabilities grows, so does the ability to predict, monitor, and mitigate risks. The platform’s interactive and inclusive design means that regardless of the scale—from local operations to global initiatives—every user has a voice in shaping the sustainable future of our planet…
