About the FLOOW2 Sharing Marketplace Project
FLOOW2 is the sharing marketplace solution for businesses and (health) organizations designed to share assets, materials, and services. The concept of moving from ownership to access is at the core of this project – a real shift in thinking that encourages companies to make the most of what they already have. Over time, FLOOW2 has reached impressive milestones, such as achieving ISO 27001 certification – a true testament to its commitment to quality and security. The platform is built around the idea that sharing is not merely a trendy concept but a key element in advancing towards a more transparent and collaborative circular economy, where supply and demand for equipment, materials, services, facilities, and even knowledge can meet seamlessly.
Key Benefits and Achievements
Notable achievements illustrate the immense benefits of this innovative solution. Consider the following highlights:
- FLOOW2 achieved ISO 27001 certification, ensuring the highest standards for data security.
- Babyspullenbank, the sharing platform for Stichting Babyspullen, connects those with free baby items where supply meets demand.
- Placed 3rd in the KVK Innovation Top 100, specifically in the Health and Care category.
- PharmaSwap reached a milestone of saving €1,500,000 – showcasing the potential cost reductions for organizations.
- PharmaSwap also took second place in the final pitch of Achmea’s ImpactPlus Growth Accelerator, reflecting its strong impact in the healthcare sector.
- European Healthcare Procurement Awards 2022 were won by PharmaSwap in the Sustainability category, emphasizing its role in sustainable healthcare procurement.
- Celebrated ten years of FLOOW2, highlighting the journey of building the leading B2B sharing marketplace company.
Innovative Approaches and Collaborations
A range of projects and collaborations underline the innovative approach of FLOOW2. One particularly ingenious plan involved saving expiring drugs – despite having only one glaring problem: it was illegal. This bold experiment highlighted a growing need in the market to reduce pharmaceutical waste. Pharmacies in the Netherlands have taken note and are now sharing excess drugs on PharmaSwap to help cut waste. The collaboration between the sharing platform and BMA Medical Auctions also proves that creative partnerships can lead to effective solutions for managing medical equipment and devices. All these efforts are concrete steps toward establishing more sustainable industry practices.
Team Growth and Empowering Connections
FLOOW2’s growth is also driven by its commitment to new ideas and talent. The introduction of a new business development partner, Sandrine Grumberg, and the appearance of Lieke van Kerkhoven – now recognized as the new face of the company – have reenergized the team. The company’s internal communications, such as the podcast series exploring the role of technology in the circular economy, are full of lively discussions and insights. Those discussions reveal just how much the power of a value-driven organization can energize the industry. With each new voice, FLOOW2’s mission to transform asset sharing becomes clearer, and its capacity to connect different stakeholders is further amplified.
Implementing Circular Practices and the Frugal Economy
Implementing circular practices starts with a mindset shift. FLOOW2 is not just about sharing assets – it is about embracing a rising frugal economy that seeks to do better with less. The frugal economy is all about maximizing the value of existing resources, building new industry value chains that benefit people, society, and the planet. This approach is reflected in the design of multiple sharing platforms, spanning from construction to healthcare and even connecting users from the Netherlands to Canada. With all these elements combining harmoniously, it becomes possible to reduce waste, drive cost savings, and contribute positively to environmental sustainability. And sometimes, the progress comes in subtle yet powerful ways – like a brief pause, a moment of shared understanding… all making the journey that much more dynamic.
Project Impact and Sustainable Development Goals
- SDG 9 – Industry, Innovation, and Infrastructure: With its innovative B2B sharing marketplace, FLOOW2 supports the development of resilient infrastructure and fosters inclusive innovation.
- SDG 12 – Responsible Consumption and Production: By optimizing the use of existing assets and promoting resource efficiency, the project advances responsible consumption practices among businesses.
- SDG 13 – Climate Action: The reduction of waste and efficient asset utilization help drive climate-friendly practices throughout multiple sectors.
- SDG 17 – Partnerships for the Goals: Through numerous collaborations, partnerships, and international connections, FLOOW2 underscores the importance of multi-stakeholder engagement to achieve sustainable outcomes.
Looking Forward to a Collaborative, Circular Future
The evolution of FLOOW2 and its projects provides a vivid example of how businesses can embrace a circular economy. From servicing diverse sectors and facilitating the exchange of goods and services to nurturing critical strategic partnerships, the approach is as holistic as it is innovative. The range of initiatives – from Babyspullenbank’s shared marketplace to PharmaSwap’s impressive cost savings in healthcare – exemplify the growing trend of collaborative asset sharing. This forward-thinking model transforms traditional ownership into a dynamic network of shared access, reducing costs while enhancing sustainability. More than just a digital marketplace, FLOOW2 embodies a movement towards more effective, responsible use of resources – a trend that undeniably speaks to the future of business. In essence, through its rich blend of technological innovation, creative partnerships, and a clear commitment to circularity, FLOOW2 is steering the way for a more connected and resilient shared economy.
