Overview of Featured Projects
EGG & DART BOOKS – DESIGNING AND LAUNCHING URBAN LEGEND, A BOOK ABOUT C. EMLEN URBAN’S ARCHITECTURAL LEGACY, BEGAN WITH ESTABLISHING THE FOUNDATION OF EGG & DART BOOKS. BRAND NAMING, DIGITAL ASSET & WEBSITE DESIGN, LOGO DESIGN & VISUAL IDENTITY, MARKETING PLANS & ROADMAPS, PUBLICATION & COLLATERAL DESIGN… ARMSTRONG WORLD INDUSTRIES – A COLLABORATION WHERE INTERNAL COMMUNICATIONS WERE ENHANCED AND A CORPORATE WEBSITE WAS REDESIGNED, ALIGNING ALL TOUCH POINTS WITH THEIR REFRESHED BRAND IDENTITY. THIS INVOLVED DIGITAL ASSET & WEBSITE DESIGN, MARKETING PLANS & ROADMAPS, AND PHOTOGRAPHY & VIDEOGRAPHY. SPERRY FABRIC ARCHITECTURE – A TEAM THAT REQUIRED A BOLD, DYNAMIC WEBSITE CAPTURING THEIR CREATIVITY, SHOWCASING THEIR LATEST PROJECTS WHILE HIGHLIGHTING THE EXPERTISE BEHIND THEIR DESIGNS. THIS ENDED UP AS BRAND REFINEMENT, DIGITAL ASSET & WEBSITE DESIGN, AND PUBLICATION & COLLATERAL DESIGN. THERE IS ALSO THE WORK FOR WILLOW VALLEY COMMUNITIES CHARITABLE FOUNDATION, WHERE A COMPELLING CAMPAIGN WAS CRAFTED TO STRENGTHEN DEVELOPMENT EFFORTS FOR A GROUNDBREAKING PROJECT, FOCUSING ON INTEGRATED CAMPAIGN DEVELOPMENT, MARKETING PLANS & ROADMAPS, PHOTOGRAPHY & VIDEOGRAPHY, AND PUBLICATION & COLLATERAL DESIGN.
Key Benefits & Figures
Some key figures and facts that outline these projects are:
- Featured projects include Fig Industries’ EGG & DART BOOKS, ARMSTRONG WORLD INDUSTRIES, SPERRY FABRIC ARCHITECTURE, among others.
- The work spans a vast array of services: BRAND NAMING, DIGITAL ASSET & WEBSITE DESIGN, LOGO DESIGN & VISUAL IDENTITY, CORPORATE WEBSITE REDESIGN, AND INTEGRATED CAMPAIGN DEVELOPMENT.
- Engagement also encompasses STRATEGIC CAMPAIGN PLANNING, PHOTOGRAPHY & VIDEOGRAPHY, PUBLICATION & COLLATERAL DESIGN.
- B CORP SCORE OF 84.4 SHOWCASES THE PROJECT’S COMMITMENT TO RESPONSIBLE BUSINESS PRACTICES.
- Main keywords driving these projects include Fig Industries, Fig Magazine, Print, Branding, and Marketing.
Design & Creative Excellence
The creative drive behind these projects is truly inspiring. FIG MAGAZINE WEBSITE, CREATED BY FIG INDUSTRIES, IS A SHOWCASE OF COPYWRITING & EDITING, DIGITAL ASSET & WEBSITE DESIGN, MARKETING PLANS & ROADMAPS, AND PHOTOGRAPHY & VIDEOGRAPHY. THE APPROACH IS BOTH CASUAL AND DYNAMIC… PROVIDING A REFRESHED EXPERIENCE THAT IS INFORMATIVE YET INVITING. EACH PROJECT IS TAILORED TO ELEVATE VISUALS AND BRING THE BRAND STORY TO LIFE WITH A PERFECT BLEND OF STRATEGY, DESIGN, AND CONTENT.
Brand Identity and Strategy
FOCAL POINTS IN THESE PROJECTS INCLUDE BRAND REFINEMENT, LOGO DESIGN, AND VISUAL IDENTITY. EGG & DART BOOKS FOCUSED ON ESTABLISHING A STRONG, MEMORABLE IDENTITY WHILE WORKING ON PUBLICATION AND COLLATERAL DESIGN. TANDEM CENTER FOR SHARED BUSINESS SUCCESS WAS POSITIONED AS A LEADING AUTHORITY IN DIRECT EMPLOYEE OWNERSHIP THROUGH INTENTIONAL BRAND NAMING, DIGITAL ASSET & WEBSITE DESIGN, LOGO DESIGN, AND A WELL-CRAFTED MESSAGING & VERBAL IDENTITY. THESE EFFORTS SHOW HOW A WELL-DESIGNED BRAND CAN ACT AS A POWERFUL CATALYST FOR GROWTH.
Engaging Campaigns and Storytelling
PROJECTS LIKE WILLOW VALLEY COMMUNITIES CHARITABLE FOUNDATION SHOWCASE HOW AN INTEGRATED CAMPAIGN CAN STRENGTHEN DEVELOPMENT EFFORTS FOR A GROUNDBREAKING VENTURE. THIS INVOLVED TOUCHING EVERY ASPECT FROM MARKETING PLANS & ROADMAPS TO PHOTOGRAPHY & VIDEOGRAPHY, ENSURING THAT EVERY MESSAGE IS CLEAR AND COMPELLING. KITCHEN KETTLE VILLAGE, ON THE OTHER HAND, BENEFITTED FROM A STRATEGIC REIMAGINATION AND UNIFICATION OF BRANDING, MARKETING, AND DESIGN, MAKING THIS BELOVED LANCASTER COUNTY DESTINATION BOTH VIBRANT AND MEMORABLE.
Multidimensional Digital and Print Experience
THE WORK ON DIGITAL ASSET & WEBSITE DESIGN TAKES CENTER STAGE IN MULTIPLE PROJECTS, FROM HIGH FOUNDATION TO NATURAL INVESTMENTS. HIGH FOUNDATION, A LONGTIME PARTNER, RECEIVED A STRATEGIC ROLL OUT FOR THEIR NEW OWNERSHIP MODEL, COMPLETE WITH CONTINUED WORK ON COMMUNICATIONS STRATEGY AND DESIGN. NATURAL INVESTMENTS, A FELLOW B CORPORATION, BENEFITED FROM A REFINING EYE ON BOTH BRAND REFINEMENT AND PUBLICATION & COLLATERAL DESIGN. THE FOCUS ON BOTH DIGITAL AND PRINT ASSETS HIGHLIGHTS THE SIGNIFICANCE OF A HOLISTIC APPROACH TO BRANDING, WHERE EACH TOUCHPOINT IS CURATED WITH CARE AND INTENT.
Project Impact and Sustainability
- SDG 9: Industry, Innovation, and Infrastructure – REFLECTED THROUGH BEST PRACTICES IN DIGITAL AND PRINT DESIGN.
- SDG 11: Sustainable Cities and Communities – EVIDENT IN THE WORK FOR LUTING URBAN HERITAGE AND COMMUNITY-FOCUSED PROJECTS.
- SDG 12: Responsible Consumption and Production – PRACTICED VIA THE COMMITMENT SHOWN BY THE B CORP SCORE OF 84.4.
Final Thoughts on Project Legacy
EACH PROJECT IS A TESTAMENT TO THE POWER OF INNOVATION, PASSION, AND STRATEGIC THINKING… FROM THE ARCHITECTURAL CELEBRATION OF C. EMLEN URBAN’S WORK WITH EGG & DART BOOKS TO THE COMPREHENSIVE DIGITAL TRANSFORMATION OF FIG MAGAZINE WEBSITE. THIS BODY OF WORK, SPANNING BRAND NAMING, REFINED VISUAL IDENTITY, DIGITAL AND PRINT DESIGN, AND STRATEGIC CAMPAIGN EXECUTION, SPEAKS VOLUMES ABOUT THE COMMITMENT TO QUALITY AND SUSTAINABILITY. THE PROJECTS, WHETHER THEY FOCUS ON A BOLD NEW VISION OR CONTINUE A TIMELESS LEGACY, ALL CONTRIBUTE TO A RESILIENT, INNOVATIVE LANDSCAPE IN ADVERTISING AND MARKET RESEARCH. WITH MAIN KEYWORDS LIKE Fig Industries, Fig Magazine, Print, Branding, AND Marketing AT THE CORE, THE LEGACY OF THESE PROJECTS CONTINUES TO INSPIRE FUTURE INITIATIVES AND INNOVATIVE PATHWAYS.
