What the Project Is
Kroonpress is specialised in the production of large-volume prints and sustainable packaging products. The company, trading under the name Kroonpak in its packaging division, has been dedicated to delivering tangible printed experiences for readers and engaging promotional materials for businesses. Offering an extensive portfolio, their expertise covers magazines, catalogues, newspapers, and various advertising prints. There’s a natural flow in their operations that feels like a well-rehearsed conversation, where each step – from prepress preparations to digital printing – plays its part in the final masterpiece…
Main Benefit
- Longstanding history in mass media with millions of copies issued
- Customisable catalogue and advertising print options
- Detailed cradle-to-gate carbon footprint information per print
- State-of-the-art machinery capable of efficiently handling large volume orders
- Extensive pan-European customer base, with strong roots in Scandinavia and the Baltics
Large-Volume Printing Expertise
Large-volume printing is more than just a process – it is an art form that turns digital files into aesthetically pleasing and highly engaging printed products. From the tangible experience of reading a carefully curated magazine to the persuasive layout of a catalogue, the right selection of paper, printing quality, colours, and features truly matters. Magazines offer their readers that break from digital overload, while catalogues become effective tools showcasing a company’s products. Every step, including tasks such as checking colours and proofreading during prepress, is designed to provide an optimal reading experience.
Sustainable Practices and Carbon Footprint Transparency
Even before sustainability became the norm, Kroonpress embraced eco-friendly practices. In 2011, they developed a cradle-to-gate life cycle carbon footprint online platform – greenlineprint.com – where every single print is assigned its own subpage with detailed information on CO2 emissions measured in grams. The transparency about material usage, energy consumption, and transportation emissions emphasizes that sustainability can indeed go hand-in-hand with high-quality production. There is a genuine commitment to the environment, providing a sense of responsibility along with modern printing solutions…
Manufacturing and Finishing Process
Manufacturing in this context starts with fixing all the prepress details to ensure that digital files are flawless. The subsequent steps involve the production of heatset and sheet-fed plates, along with handling both offset and digital printing methodologies. Each print is given the perfect finishing touches – lamination, varnishing, or UV coating – that enhance the visual appeal and durability of the printed materials. Additionally, binding methods are selected carefully to suit various product types, and addressing, inserting, or even special packaging solutions are offered so that everything is neat and secure during transport.
Pan-European Reach and Market Impact
The reach of Kroonpress extends from Scandinavian publishers to posters on busy city streets across the Baltics and beyond. Their portfolio includes an extensive range of magazines from well-known names like Egmont, Bonnier, Aftonbladet, and Aller Media. Beyond print, Kroonpress stands as a reliable partner for advertising agencies and print service providers, making the project a pivotal element in direct mail products and catalogues. The focus on replacing the mundane with quality and sustainability has resulted in harnessing a market that spans from newspapers – including giants like Estonia’s Postimees and Õhtuleht – to dynamic promotional materials integrated with digital innovations such as QR codes.
Project Impact
- SDG 9: Industry, Innovation and Infrastructure – Through advanced manufacturing techniques and high-quality print solutions
- SDG 12: Responsible Consumption and Production – By showcasing detailed carbon footprint information and sustainable practices
- SDG 13: Climate Action – Commitment to reducing CO2 emissions and a dedicated sustainability platform
- SDG 17: Partnerships for the Goals – Collaborative efforts with reliable logistic partners and pan-European customers
Future Prospects in Print and Packaging
The journey of print and packaging is continuously evolving, and Kroonpress serves as a shining example of how traditional printing methods can be merged with modern, sustainable practices. With a dynamic approach that embraces both innovation and responsibility, the future prospects in the industry are bright. The combination of tangible products like magazines and catalogues with digital enhancements represents a thorough understanding of today’s diverse market needs. As the demand for customised, high-quality prints continues to grow, the company’s commitment to efficient manufacturing, detailed sustainability measures, and market-driven designs remains steadfast… It is this blend of passion, precision, and a forward-thinking mindset that sets a benchmark for the entire industry.
