What Is the Project?
10% OFF on the first purchase: FA1ACOMPRA (valid for the new collection) and 5% discount via PIX… This project, represented by Flavia Aranha, is all about a uniquely inviting shopping experience that connects the elegance of a boutique with the convenience of modern e-commerce. The shop offers a curated selection of clothing – from New Arrivals and Dresses, to Tops, Tank Tops, Shirts, and Blouses – as well as a variety of Pants, Shorts, Skirts, Jumpsuits, Coats, and even SALE items. Every detail, including the appealing formatting of the blog and the natural stylistic choices, emphasizes quality, style, and authenticity.
Main Benefit of the Project
The project brings an exciting array of benefits that are hard to ignore. Key facts include:
- 10% OFF on the first purchase: FA1ACOMPRA (valid for the new collection)
- 5% discount via PIX
- 2009 – First store and atelier
- 2010 – Participation in TheKey.to Fair
- 2012 – New atelier and current store in Vila Madalena
- 2014 – Industrial process of natural dyeing
- 2016 – B Certification
- 2018 – New atelier with expanded structure
- 2018 – Arrival in Portugal
- 2019 – Debut at SPFW
Clothing and Accessories Variety
The project showcases a diverse array of clothing and accessories designed to cater to different tastes and needs. Under the SHOP section, the CLOTHING category is meticulously divided into segments like New Arrivals, Dresses, Tops, Tank Tops, Shirts, Blouses, Pants, Shorts, Skirts, Jumpsuits, and Coats – with SALE items adding a little extra excitement. Beyond just clothing, the ACCESSORIES menu offers a range of items including Rings, Earrings, Bags, Necklaces, Bracelets, Shoes, Tintorium, and Scrunchies. The layout ensures that customers easily navigate through options, finding exactly what suits them best, all while enjoying a fun and streamlined browsing experience.
By Material and Collections
A noteworthy aspect is the commitment to quality through materials and curated collections. The BY MATERIAL segment features fabrics that include Linen, Organic Cotton, Silk, and Modal – each promising a premium feel. Collections are thoughtfully separated into themes such as Protector, Morning, Sea, Web, Metamorphic, Honey, Caaipora, and Summer 22. The organization of these categories helps enthusiasts appreciate the nuanced differences in design and substance, making it a space where style and comfort coexist harmoniously.
About Us and Production Process
The project emphasizes transparency and authenticity by sharing its journey and the effort behind every product. The ABOUT US section invites visitors to explore “Our Essence”, learn about “Campaigns”, and delve into a rich Blog that details the brand’s narrative. Supporting this are the PROCESS details where Atelier practices and Natural Dyeing techniques are showcased. This dedication is further reflected in the team structure: DYEING represents the heart of the brand, ensuring every fabric tells a story; PRODUCTION breathes life into each piece; STORES AND ECOMMERCE act as the meeting points for enthusiasts; COMMUNICATION gives the brand its distinctive voice; ADMINISTRATIVE keeps the operations grounded; and DEVELOPMENT is where the clothes are born. The historical timeline – from the launch of the first store and atelier in 2009, through key milestones like the participation in TheKey.to Fair in 2010, to innovations in natural dyeing and international expansions – adds credibility and depth to the project’s mission.
Project Impact and Sustainability
The impact of this project extends far beyond fashion; it resonates with sustainable development goals that underline responsible production and social progress. The vision embeds a commitment to quality, eco-friendly processes, and reasonable growth, all of which contribute to a larger positive change. The sustainability efforts include initiatives that mirror several SDGs:
- SDG 8: Decent Work and Economic Growth – Creating opportunities and sustainable growth in creative and artisanal domains.
- SDG 9: Industry, Innovation and Infrastructure – Fostering innovation through modernized production processes and international outreach.
- SDG 12: Responsible Consumption and Production – Emphasizing natural dyeing and ethically sourced materials.
- SDG 5: Gender Equality – Empowering diverse teams within the brand structure, from production to communication.
Experience and Future Moments
The journey that began with the opening of the first store and atelier in 2009 has been a dynamic blend of creativity, innovation, and passion… With each new initiative – whether it’s expanding the atelier in 2018, embracing Portuguese markets, or making a splash at SPFW in 2019 – the project continues to evolve, always staying true to its roots. Workshops, account support, and a clear dedication to being a reliable meeting point between craftsmanship and modern design all fuel upcoming ventures. Every collection, every handcrafted detail speaks volumes about a commitment to quality, engaging storytelling, and a promise of exciting future moments.
