Werner & Mertz: Committed to Sustainable Cleaning Solutions

Werner & Mertz is a family-owned company with over 150 years of experience in producing eco-friendly cleaning products. Their commitment to sustainability is evident in every aspect of their operations, from product formulation to packaging. With trusted brands like Frosch and Green Care Professional, they lead the market in ecological innovation. Their holistic approach ensures…

sustainable cleaning products

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What the Project Is

Welcome to Werner & Mertz – a name that resonates with credibility and deep environmental commitment. Reinhard Schneider, Managing Partner, is convinced: “A credible eco-product can only come from a company that consistently implements sustainability in its actions.” This conviction shines through in every business decision, ensuring that sustainability isn’t just a buzzword but a tangible guiding principle. Over more than 150 years, the company has built a legacy based on genuine commitment, earning accolades like the German Environmental Award, presented by the Federal President in October 2019.

Main Benefit

Key figures and facts illustrating this commitment include:

  • Family business in its fifth generation
  • Innovative market leader for cleaning products, care, and detergents
  • Trusted brands such as Frosch, Green Care Professional, and emsal
  • Significant contributions to preserving natural living conditions
  • Over 150 years of presence with locations in Mainz and Hallein

Corporate Heritage and Innovation

The company’s roots in Mainz more than 150 years ago and its expansion to Hallein, Austria, highlight a rich tradition fused with modern innovation. As a family business, Werner & Mertz has always held a unique place in the market with trusted brands that have evolved with time… while never compromising on quality and sustainability.

Holistic Sustainability Commitment

” Sustainability must be tangible in all business decisions! Only then can genuine, verifiable commitment from a company become credible and build deep trust with consumers,” proclaimed Schneider. This philosophy is at the heart of every formulation, production process, and even packaging decision. Every step is meticulously planned to ensure that the approach is at least one development generation ahead of ecological benchmarks.

Eco-friendly Product Innovations

Innovative products and brands like Frosch, emsal, and Green Care Professional form the backbone of the company’s portfolio. Ecological and high-performance cleaning and washing agents are crafted for both consumers and the professional sector. From cleaning homes to serving large commercial kitchens, the focus remains firmly on ecological viability blended with efficient performance… all wrapped up in creative, fully recyclable packaging, like the sustainable stand-up pouch.

Project Impact

  • SDG 7: Affordable and Clean Energy
  • SDG 12: Responsible Consumption and Production
  • SDG 13: Climate Action
  • SDG 15: Life on Land

Company Policy and Sustainable Innovation

The company policy consolidates the central themes of the Werner & Mertz Group. It defines the corporate profile, goal orientation, and the commitment to environment, energy, and quality, which guides each decision and action. By consistently challenging employees to contribute according to their needs and abilities, the company has successfully made holistic sustainability mainstream in an engaging and dynamic way. The result is a forward-thinking organization that is not only about maintaining a legacy but also about continuously pushing the boundaries of ecological innovation.

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