What is the Project?
JUST R presents NHS SUSTAINABLE WORKFORCE SOLUTIONS – a project proudly supporting progressive NHS Trusts and healthcare organisations to reduce temporary agency spend while growing a permanent, thriving workforce. This project is all about doing what needs to be done to future-proof the NHS workforce. Specialists in sustainable workforce solutions, healthcare employer brand, marketing and advertising, they deliver long-term strategies to healthcare workforce challenges. The approach is straightforward, with a constant focus on providing the strategic, long term, cost effective solution for every organisation’s needs… ensuring that the NHS workforce is built to last.
Main Benefit
The primary benefits of this project can be summed up in a bullet list of key features and achievements:
- Support for over 60 NHS Trusts and healthcare organisations nationally
- Reduction in temporary agency spend with a focus on permanent staffing
- Expertise in sustainable workforce solutions and healthcare employer brand
- Long-term, cost effective strategic planning for workforce challenges
- Impactful recruitment marketing strategies that grow and retain the workforce
Sustainable Workforce Solutions Approach
Embodying the spirit of sustainable workforce solutions, the project is committed to doing what needs to be done – and then some. With skilled experts at the helm, the strategy is simple: focus on developing a permanent, thriving workforce by leveraging a blend of healthcare employer branding, marketing, and innovative advertising. This approach not only reinforces the foundation of a strong NHS but also responds dynamically to the evolving challenges of healthcare staffing. The underlying drive is evident throughout the strategy, ensuring an efficient and lasting impact on workforce sustainability.
Championing Long-Term Workforce Strategies
The project has built itself on a foundation of long-term strategies that move beyond the quick fixes. Emphasizing the need for a permanent workforce, it channels focused efforts on supporting organisations from now until the future. By reducing the reliance on temporary alternatives, the strategies are designed to construct resilient and dependable staffing solutions. It is all about crafting a future where healthcare staffing is not only efficient but also sustainable, with every step taken towards a more stable and productive environment. Every plan, every move resonates with the commitment to future-proofing the NHS workforce.
Elevating the Employer Brand
One of the standout aspects of the project is its dedication to discovering and developing the employer brand and employer value proposition. Healthcare organisations can now look forward to a revitalised image that mirrors their excellence. This process involves constructing engaging careers websites – a key element in establishing a strong online presence and crafting impactful recruitment marketing strategies. With over 60 NHS Trusts and healthcare organisations benefitting nationally, the process seamlessly ties together effective branding with a targeted approach to permanently grow the workforce… ultimately reducing spend on costly agency alternatives.
Project Impact
- SDG 3: Good Health and Wellbeing – by supporting a reliable, permanent workforce.
- SDG 4: Quality Education – through empowering healthcare professionals with continuous learning and growth.
- SDG 8: Decent Work and Economic Growth – via long-term, cost effective employment strategies.
- SDG 10: Reduced Inequalities – through inclusive and progressive workforce solutions.
- SDG 17: Partnerships for the Goals – by working collaboratively with multiple NHS Trusts and healthcare organisations.
Inspiring Community Engagement in Healthcare
An essential component of the project is NHS Staff Stories, a dedicated website that celebrates existing healthcare staff and educates the workforce of tomorrow on the possibilities and pathways available within the NHS. The website curates a video archive that showcases uplifting stories from healthcare professionals who truly love what they do – offering a genuine look into day-to-day successes and challenges. This resource, intended for sharing among NHS organisations, educators, parents, and the next generation, stands as a testament to the remarkable community spirit within healthcare. In a naturally engaging and dynamic manner, the platform not only inspires but also solidifies the idea that a vibrant, permanent workforce is achievable when stories of passion and resilience are shared.
