What is FROLIC studio?
FROLIC studio | Sustainability-led Product Design & Innovation | Certified B Corp – a name that stands for a sustainability-led product design and innovation studio with a clear mission. It is all about translating sustainability ambitions into design actions, guiding businesses on their transition to bringing better products into the world… and making these products so irresistible that everyone wants to join in. At FROLIC studio, design is more than just a process; it’s the stage where around 80% of a product’s impact is defined, making it the heartbeat of their work.
Main Benefits of the Approach
- 80% of the impact of a product is defined in the design phase.
- Sustainability-led product design that transforms ambitions into actions.
- A hands-on approach that includes industrial design, UX design, and continuous validation.
- Certified B Corporation status, confirming high standards for social and environmental performance.
- Founded in 2013 by Ruben van der Vleuten and Andrew Spitz, with a legacy of innovative collaborations from the Copenhagen Institute of Interaction Design.
Sustainability: Driving Every Step
FROLIC studio lives and breathes sustainability. Each project starts with a powerful mission – to translate sustainability ambitions into everyday design practices. This means taking lofty goals and turning them into concrete, actionable steps that drive the creation of products designed not only to perform superbly but also to pave the way for a greener future. There is a natural flow in their process where every design phase is infused with purpose, ensuring that sustainability isn’t just an add-on—it’s the core of every innovation.
Innovation with Purpose
Innovation at FROLIC studio is not just about aesthetics or trendiness; it is about creating products that are designed to be loved and that always put the planet first. The team of designers, strategists, and makers works passionately to transform brilliant strategies into tangible ideas, and then those ideas into thriving realities. They roll up their sleeves to engage in industrial design, UX design, and meticulous testing. This isn’t a one-off process—it’s a continuous loop of creating, learning, and evolving… ensuring that every product is truly irresistible and made with a purpose.
Cornerstones of Success
FROLIC studio is built on three solid cornerstones that guide every project. First is ENABLING ACTION: a collaborative approach that brings sustainability ambitions down to earth by translating them into actionable design steps. The second is MATERIALISING IDEAS: a commitment to making products that are thoughtfully designed and loved by their users, achieved through rigorous industrial and UX design practices that validate every step of the development process. The third cornerstone is INSPIRING CHANGE: empowering organizations by guiding employees to become agents of positive change, equipped with the tools and knowledge to integrate sustainable practices into their daily operations.
Designing for a Better Tomorrow
This approach to design isn’t just for creating trendy products—it’s a movement towards designing for a better tomorrow. FROLIC studio believes that every sustainable product is a step toward reshaping how business leaders and organizations approach product creation. The vision is clear: take the best of intentions and put them into practice in a way that makes a noticeable difference both today and for future generations. The dynamic interplay between innovation, sustainability, and user-centered design propels businesses to a new level of responsible creativity.
Project Impact on Global Goals
- SDG 9 – Industry, Innovation and Infrastructure: FROLIC studio champions innovative practices that build sustainable industrial designs.
- SDG 12 – Responsible Consumption and Production: By integrating sustainable design principles, the studio encourages responsible product consumption and production patterns.
- SDG 13 – Climate Action: Every design action taken by the team emphasizes a reduced environmental footprint, addressing urgent climate concerns.
- SDG 11 – Sustainable Cities and Communities: The focus on creating products for a better tomorrow supports the vision of sustainable communities and urban environments.
- SDG 17 – Partnerships for the Goals: Collaborations with like-minded partners reinforce strong partnerships and foster global goals in sustainability.
Certified B Corporation and Legacy
FROLIC studio takes pride in its Certified B Corporation status—an accolade that confirms the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. This commitment to excellence extends back to its founding on the creative spark shared by Ruben van der Vleuten and Andrew Spitz in 2013, following numerous inspiring collaborations at the Copenhagen Institute of Interaction Design. Over the years, while the team and ambitions have grown, the passion for transforming sustainability aspirations into design actions remains as strong as ever… ensuring that each project truly contributes to a legacy of positive, impactful change.
