What the Project Is
Endeavor Design Inc. designs unique snowboarding products that enthusiasts genuinely love to use. Founded in 2002 by professional snowboarder Max Jenke, this rider and family owned and operated company began as a simple idea and has grown into a hallmark in the sports goods industry. With global brands such as Endeavor Snowboards, Airhole Facemasks, and Sandbox Helmets, the company balances passion with responsible business practices. As a registered benefit company and a Certified B Corporation, Endeavor Design Inc. conducts its operations in a responsible and sustainable manner, always promoting the positive influence of snowboarding and being outdoors on both physical and mental well-being. It’s all about inspiring snowboarders to always endeavor… to keep pushing forward.
Main Benefit and Key Features
- Founded in 2002 in Vancouver, Canada.
- Operates global brands: Endeavor Snowboards, Airhole Facemasks, and Sandbox Helmets.
- Rider and family owned and operated, delivering genuine passion.
- Sells to 35 countries and more than 2000 retailers.
- Runs a lean, efficient operation with seven full-time employees.
- Collaborates with seven factories in China and uses 3PL warehouses in Canada, USA, and Holland.
- Boasts a B Corp score of 84.9, confirming its high standards for social and environmental impact.
Sustainability and Ethical Commitment
Endeavor Design Inc. is not just about crafting top-tier snowboarding equipment; it is equally committed to sustainability and ethical practices. The company’s sustainability strategy embraces a holistic approach, protecting the natural environment while ensuring human and ecological health. Inspired by Indigenous worldviews, values such as interconnectedness, unity through collaboration, and land stewardship are at the core of all operations. As a Certified B Corporation, the business publicly discloses its performance and holds itself accountable to high standards, ensuring that stakeholder governance is woven into its everyday practices. This commitment creates a strong, positive identity in the realm of action sports and winter sports.
Community Engagement and Impact
Community engagement plays a significant role at Endeavor Design Inc. The company’s mantra—“Always Endeavor”—echoes in various local initiatives, bringing positive and meaningful change. For instance, by providing snowboarding equipment and opportunities, the company supports the Indigenous Life Sport Academy (ILSA), which focuses on empowering Indigenous youth through sports such as snowboarding, skateboarding, biking, and more. Meanwhile, Zero Ceiling—based in Whistler, B.C.—continues to address youth homelessness, aiding young people in establishing stability and support for a healthier transition into adulthood. These initiatives show how the corporate mission extends beyond business, nurturing broader community well-being.
Operational Excellence and Growth
Operating with a lean and efficient model, Endeavor Design Inc. maintains tight control over areas like design, marketing, global and Canadian sales, finance, production, logistics, and customer support—all from their Vancouver office. Their commitment to maintaining quality and accountability is evident in the way the company has structured its global sales network, with a dedicated office in Los Angeles managing the USA market and distributors around the world in close collaboration. While primarily focused on winter sports like snowboarding, the business also embraces the diversity of action sports and other sporting goods. This blend of passion and practicality continues to propel the company forward, echoing the excitement of every Monday morning when the team comes together to craft products they genuinely love to use.
Design, Innovation, and Indigenous Acknowledgement
Innovation is at the heart of Endeavor Design Inc., where each piece of equipment is designed with both performance and sustainability in mind. Along with their impressive technical aspects, every product is developed with careful regard for Indigenous histories and worldviews. By acknowledging that the business operates on the traditional, ancestral, and unceded territory of the Tsleil-Waututh, Skwxwú7mesh, and Musqueam peoples, the company weaves a respectful narrative into its operational landscape. This conscious effort highlights a blend of modern design with timeless values—an approach that speaks not just to enthusiasts of snowboards and winter sports, but to anyone who values responsible and ethical business practices.
Project Impact on Sustainable Development Goals
- SDG 3: Good Health and Well-Being – Encouraging physical activity and mental health through outdoor sports.
- SDG 8: Decent Work and Economic Growth – Operating a lean, innovative business that supports skilled employment.
- SDG 10: Reduced Inequalities – Promoting inclusivity through community programs like ILSA.
- SDG 12: Responsible Consumption and Production – Committing to sustainability across production and logistics.
- SDG 13: Climate Action – Embracing environmentally sustainable practices and a holistic approach to business.
Future Outlook and Community Presence
Looking ahead, Endeavor Design Inc. remains steadfast in its commitment to a sustainable, inclusive, and regenerative economy. With its strong foundation in snowboarding and action sports, the company leverages its global presence to continue inspiring and empowering communities. A family business at its core, it exudes passion, determination, and resilience—qualities that have spurred its growth since 2002. The enduring spirit of always endeavoring shines not only in the products offered but also in the company’s community involvement, from supporting Indigenous youth initiatives to aiding efforts that combat youth homelessness. For anyone in Vancouver or even passing by, a stop in for a coffee might offer a glimpse into the vibrant heart and innovative spirit driving this remarkable enterprise forward.
