What is Aquatro Cultura de Impacto?
Aquatro Cultura de Impacto is a project that promotes a cultural organizational culture, embracing the idea that culture is the new Capital. The mission is to economically enable the culture of impact in business. The project integrates values of social investments, impact, consulting, and culture into everyday business practices. Built on a robust framework that merges economic viability with a purpose-driven approach, Aquatro transforms traditional business models by fostering initiatives that tackle social and environmental challenges… This initiative calls for a rethinking of how organizations operate: by emphasizing socially responsible practices that benefit both the community and the environment.
Main Benefits
Key figures and facts that underscore the strength of the Aquatro project include:
- A Certified B Company with a BCorp score of 101.4, demonstrating outstanding commitment.
- More than 500 companies publicly committing to accelerate the reduction of greenhouse gas emissions, aiming for zero emissions by 2030 – 20 years ahead of the Paris Agreement’s targets.
- A commitment to donate 5% of annual revenue to promote companies and projects with high social and environmental impact potential.
- An economic model focused on both monetary wealth and generating wealth for the business environment.
- Utilization of modern social tools that facilitate co-creation, implementation, and monitoring of socially impactful actions.
Climate Crisis Action
Aquatro takes a bold stance on one of today’s most pressing challenges – the climate crisis. As part of its commitment, it is aligned with a growing movement in which over 500 companies pledge to reduce greenhouse gas emissions and achieve a net zero target by 2030. This aggressive approach to climate action, which is 20 years ahead of the standard timeline, reinforces that conscious choices in business can also be environmentally transformative… The emphasis is not just on short-term gains but on creating long-lasting solutions for the planet.
Social Entrepreneurship Transformation
The project also shines a spotlight on social entrepreneurship as a means to redefine business success. Traditional entrepreneurship often focuses solely on short-term revenue growth, cost reduction, and a model that depletes natural resources. However, Aquatro embraces a transformative vision where the Social Purpose takes precedence over the Social Object. This means shifting from practices that simply extract benefits, to ones that build wealth for communities, enhance employability, and repair environmental damage. In adopting this mindset, companies see higher market values, increased employee engagement, enhanced perceived value of products and services, and stronger customer loyalty. It’s a dynamic transition where both profitable outcomes and social benefits reinforce each other.
B System Insights
The project exemplifies the principles of the B System, a movement that advocates for a new economic paradigm. The B System encourages companies to commit not just financially, but personally, institutionally, and legally to social and environmental causes. With an anthroposophical and integrative vision, the B System’s pillars push for a balance between economic performance and purpose-driven values. Decisions aren’t made in isolation – they take into account long-term impacts on communities and the environment. This approach challenges the traditional focus on being the best company in the world by aiming instead to be the best company for the world, paving the way for a sustainable and responsible business ecosystem.
Embracing a New Entrepreneurial Model
Entrepreneurship, in its new avatar, now demands a seamless blend of social responsibility and lasting economic impact. Instead of relying solely on the conventional ways of cost-cutting and rapid revenue growth, modern entrepreneurs are encouraged to initiate transformations that replenish nature and benefit the wider community. The project highlights that sustainable practices need not come at the cost of economic viability. In fact, modern studies show that companies which embrace a social purpose often see multiple positive outcomes – higher market value, better customer loyalty, and an enriched work environment. This new model for entrepreneurship creates a ripple effect, encouraging others to adopt practices that are both financially and socially rewarding… a true win-win situation.
Project Impact – SDGs
- SDG 13 – Climate Action: Driving initiatives to reduce greenhouse gas emissions and mitigate climate change.
- SDG 12 – Responsible Consumption and Production: Encouraging sustainable business practices and mindful resource utilization.
- SDG 8 – Decent Work and Economic Growth: Promoting economic strategies that generate wealth for communities while ensuring viable business operations.
- SDG 17 – Partnerships for the Goals: Fostering strong collaborations among companies, communities, and stakeholders to achieve lasting impact.
Global Vision and Future Steps
Aquatro Cultura de Impacto sets a benchmark for how businesses can integrate culture and social investments into their core strategies. By embracing principles such as those found in the B System and prioritizing social entrepreneurship, the project serves as a catalyst for exploring transformative change within the consultancy and for-profit management landscape. The dynamic commitment to donate a portion of revenue and align with an accelerated climate target speaks volumes about the future direction of socially engaged business practices. In a world where change is constant and the need for impact is pressing, this project reminds companies that economic success and social responsibility can indeed go hand in hand… paving the way for a conscious, sustainable future.
